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Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple fact makes emotional resilience a cardinal competency to master as an entrepreneur.
Today’s post, which I wrote for NICE, covers the power of artificial intelligence when it comes to delivering a great customer experience. In today’s fast-paced and highly competitive business landscape, designing and delivering an exceptional customer experience is crucial for building brand loyalty and driving growth.
Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. When you understand your ROI, you understand how much each trade show is worth to your business and get insights on how to improve your trade show perfor
Listen to the podcast: One of our podcast listeners stumped me a bit with a recent question. Sonia Montella asked for a detailed explanation of customer loyalty and why we need it. I decided that such a good question deserved a good answer or, at least, the best possible answer I had.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you cringe when you hear the phrase ‘the customer is always right’, you’re not alone. It’s a pillar of classic customer support philosophy, and there’s certainly a kernel of truth to it. At the same time, you’ll encounter plenty of customers who make you question this aphorism. Whether they’re aggressive, unreasonable, or have unrealistic […] The post The Customer Is Always Right: Or Are They?
If we are talking about marketing through video, one of the most powerful tools you can have in your arsenal is an explainer video optimized to communicate complex ideas or concepts in a way that is simple, engaging, and easy to understand. But making a video like that is no easy feat!
O ver the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more. Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even mo
O ver the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more. Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even mo
If you cringe when you hear the phrase ‘the customer is always right’, you’re not alone. It’s a pillar of classic customer support philosophy, and there’s certainly a kernel of truth to it. At the same time, you’ll encounter plenty of customers who make you question this aphorism. Whether they’re aggressive, unreasonable, or have unrealistic […] The post The Customer Is Always Right: Or Are They?
The News On April 15 to April 18, 2024, Zendesk held its annual Relate event, including a half day analyst track on April 15. The event was attended by around 1,600 customers, partners and analysts. It was about Zendesk’s strategy, which revolves around – no surprise here – AI to deliver better customer experiences.
Do you know the biggest trait of successful entrepreneurs and business owners ? They ruthlessly guard their time and focus on their goals while multitasking and getting things done. But, running a business means you can’t completely escape daily administrative and repetitive tasks. Add to that the constant barrage of phone calls , social media updates, and smartphone notifications , and achieving peak productivity can feel like a distant dream.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week on the topic of helping companies make use of an existing CDP. We chose that topic because we frequently hear that many users don’t know what to do with a CDP after it’s built.
An effective lead management process is one of the most critical factors driving sales through your funnel. When you capture the attention of a potential customer, this is the moment a lead is born. However, how that lead plays out, whether that person becomes a paying customer or client, is another matter. Optimizing your lead management process , in other words making sure all leads, once hooked, have the maximum chance of converting to a sale, is vital to your business’s success.
In this episode of the Sales Leadership Awakening podcast, Brandon Nye, Vice President of Sales for Inmode, shares the key qualities to look for when hiring salespeople, including a proven track record in B2B sales and a competitive mindset.
Do you know the biggest trait of successful entrepreneurs and business owners ? They ruthlessly guard their time and focus on their goals while multitasking and getting things done. But, running a business means you can’t completely escape daily administrative and repetitive tasks. Add to that the constant barrage of phone calls , social media updates, and smartphone notifications , and achieving peak productivity can feel like a distant dream.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In an environment where over half of all businesses are tackling the challenges of digital adoption and AI integration, ‘The Future of Selling: Strategies for Sales Success in 2024 and Beyond’ arrives as a crucial resource. This e-book confronts significant issues, including the impact of increasing interest rates, the challenge of securing and retaining talented […] The post How to Succeed in Sales with Revegy in 2024 and Beyond appeared first on Revegy.
The Value Net Model is a strategic framework developed by Adam Brandenburger and Barry Nalebuff, leveraging their expertise in economics, business strategy , and game theory. This model is crafted to enhance understanding of the competitive environment of organizations, transcending traditional competitive analyses by focusing on both competitive and cooperative interactions among various market players.
The Evolution of Sales: Moving Beyond Transactional Selling Selling products and quoting on them has long been the cornerstone of success for sales professionals. The focus on closing deals quickly and efficiently has driven results and revenue for decades. I can remember the early days of contact management followed by Sales Force Automation (SFA).
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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