The Center for Sales Strategy
MAY 21, 2024
As a sales manager, you know the frustration of watching your pipeline slow down to a trickle. When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly.
Customer Think
MAY 21, 2024
AI Supported Simulations and Role Play Boost Learning, Helping Sales Reps Close Bigger Deals Faster
Groove HQ
MAY 21, 2024
The barrier to entry is lowering for many industries, and competition is growing on every corner. Amid so much noise, it’s becoming harder to perform customer acquisition efficiently. Fortunately, you’re not limited to just one marketing channel. There are many options for expanding your business, even if budget or time is short (or both!).
Customer Think
MAY 21, 2024
It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to precisely prove. They therefore make the perfect target for sweeping reductions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Nutshell
MAY 21, 2024
When you offer financial services, your business often has industry-specific challenges that other industries may not relate to. But does that mean you should use a financial services-specific CRM over a general-purpose one? Or are you potentially losing out on great features by getting narrower? Read on to learn the differences between CRMs for financial services companies and general-purpose CRMs and which one would work best for you!
Customer Think
MAY 21, 2024
For a brand, positioning is important and cannot be overlooked. And an effective positioning cannot be achieved without the right messaging strategy. So, positioning and messaging work hand-in-hand to influence how your brand is perceived. Positioning refers to how you want your brand to be viewed compared to competitors.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
MAY 21, 2024
It’s a familiar scenario: your business has seen exceptional growth within a specific region. Seeking new growth opportunities, you identify a promising chance to enter additional markets. Expanding into these markets could boost growth and revenue and solidify your brand’s global presence. However, these rewards come with risks.
Groove HQ
MAY 21, 2024
The barrier to entry is lowering for many industries, and competition is growing on every corner. Amid so much noise, it’s becoming harder to perform customer acquisition efficiently. Fortunately, you’re not limited to just one marketing channel. There are many options for expanding your business, even if budget or time is short (or both!).
Customer Think
MAY 21, 2024
Whether it’s the way we’re raised, the cultures we come from, or the lifestyles we lead, a number of factors shape what we want to buy, and why we want to buy it.
Insightly
MAY 21, 2024
AI is the next big revolution. Human knowledge plus the efficiency of AI will help us yield more results faster across all industries. This is why Insightly is excited to share with you the ways that users of the Insightly platform will soon see AI show up and their fingertips. But first, let’s lay the groundwork with an explanation of AI. What is generative AI?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Customer Think
MAY 21, 2024
The topic of consumer rights is often viewed solely through the scope of legal obligations, however, instead of just complying with them, taking the time to understand consumer protection laws and how they benefit consumers can return a competitive advantage.
Strategic Communications
MAY 21, 2024
First there was Profnet. Then HARO ( Help A Reporter Out ). Then other similar tools entered the space, clearly to combat a decline in the value of pitches these early channels were generating. Most recently, Peter Shankman , the guy who created HARO, has launched HERO ( Help Every Reporter Out ). It’s a welcome new tool that, at least for now, seems to be successfully thrwarting the fake profiles and bot/GenAI-generated pitches.
Customer Think
MAY 21, 2024
If naming your business is hard, renaming is even harder. Surrendering that customer awareness and brand equity may seem counterproductive, but if your name isn’t giving you enough, it’s a vital call. Before you can make such a decision you need to understand the power of a great name.
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