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When leveraged at the right points in your workflow, AI is a powerful tool for saving time and working more efficiently. To help your sales and marketing teams accomplish more, Nutshell has launched several AI features including: Timeline summarization Zoom call transcriptions and summarizations A voice-to-text tool AI writing assistant in Nutshell Campaigns Now Nutshell is expanding its AI even further with AI-powered click-to-call.
The post The 5 Client Priorities Behind Every Winning Sales Strategy first appeared on The KAM Coach How to create sales strategies that win every time: Focus on these 5 client priorities and deliver the results your clients truly care about The KAM Coach - Key Account Management Training, Coaching & Consulting
In today’s digital world, customer data isn’t just important—it’s the backbone of every successful business. So whether you’re working with a handful of customers or tens of thousands, every company needs an effective way to store and manage customer data. Most organizations start out with a simple spreadsheet (like Excel or Google Sheets) to record contact information, transaction histories, and basic communication records.
What Is Strategic Account Management? Strategic account management (SAM) is a systematic approach to managing and growing an organization's most important customers (often referred to as key accounts) to maximize mutual value and achieve mutually beneficial goals.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Commercial chaos is reshaping not only how you sell but how you prepare your sales teams for success. It’s time for a new approach that equips sellers to thrive in today’s B2B environment.
B2B buyers are more informed and empowered than in years past, with most progressing 57% through the buying journey before talking to a sales rep ( Gartner ). Yet, B2B sales teams often fall short—executives report that 80% of sellers don’t fully understand their needs, and only 14% of value propositions resonate enough to inspire action ( Accenture ).
B2B buyers are more informed and empowered than in years past, with most progressing 57% through the buying journey before talking to a sales rep ( Gartner ). Yet, B2B sales teams often fall short—executives report that 80% of sellers don’t fully understand their needs, and only 14% of value propositions resonate enough to inspire action ( Accenture ).
I think that we’ve all faced the music: AI is (whether we want it to or not) changing the way that we do business. And, in my humble opinion, I’m not mad at it. Its offerings have been pretty beneficial thus far. But even if you’ve accepted this fate (or maybe you’re cautiously on the fence), you’re likely part of a select group of people who are still wondering what AI is really doing to empower both small and large-scale businesses.
LinkedIn is, arguably, the most important social media channel for B2B professionals. Originally started as a job search network, LinkedIn has evolved into a gathering place for a wide range of business professionals. Unlike other social media, LinkedIn content is heavily skewed toward the sharing of professional information, although more personal posts have been creeping in recently.
With the enormous amount of ads and other marketing messages the average person views per day (somewhere between 4,000 and 10,000), it’s more important than ever to stand out as a brand. To try something never done before. To disrupt the norms. That’s the essence of disruptive marketing, a practice that has been around for as long as people have sold and people have bought.
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