The 5 Worst Types of Sales Messages and How to Fix Them, According to Reforge's COO
Hubspot Sales
OCTOBER 2, 2023
You don’t get many chances with your prospects. Send a self-serving, pointless, or pushy email, and they’ll probably write you off. Do it again — and they definitely will. As a result, you should think carefully about every message you send. Does it provide new information? Does it have a clear purpose? Does it somehow benefit the buyer? If you can’t answer “yes” to all three of those questions, head back to the drawing board.
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