Upland
MAY 29, 2024
The Upland Altify 9.12 Spring ‘24 release contains major enhancements to transform the customer experience with Altify’s Salesforce-native products, creating a simpler, smarter, and more connected solution. The 9.12 Spring ‘24 upgrade offers sellers simplified and streamlined workflows and optimized user interfaces, smarter in-product guidance, better data readability, and improved connectedness.
Hubspot Sales
MAY 29, 2024
Did you know that a disagreement between founders can lead to an entire startup business failing? In fact, 65% of startups fail due to founder conflict (Noam Wasserman, author of The Founder's Dilemmas ). Even small disagreements can come to light during the startup due diligence process when investors look into your company before deciding to invest their money.
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The Center for Sales Strategy
MAY 29, 2024
Attracting the brightest minds and best talent has become a fierce competition for organizations across all industries. However, conventional recruitment methods often fail to captivate potential candidates, leaving them disengaged and unmotivated. It's time to shake things up and inject some excitement into the hiring process. Enter gamification—the art of blending game-like elements into the recruitment experience.
FinListics Solutions
MAY 29, 2024
FinListics offers insights to elevate your sales approach and build stronger relationships with executives.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Kainexus
MAY 29, 2024
In today's hyper-connected world, where digital innovation accelerates at a breakneck pace, transformation has become imperative for businesses aiming to stay competitive. However, embarking on this journey without a clear understanding of progress can lead to uncertainty and missed opportunities.
Groove HQ
MAY 29, 2024
What are your customers going through, and how can your products or services help them? The customer lifecycle enables you to identify the answers to those questions. The term ‘customer lifecycle’ refers to the various stages a customer goes through in their relationship with your brand. It spans their journey from initial awareness all the […] The post Customer Lifecycle 101: What It Is and Why It Matters appeared first on Groove Blog.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Planview
MAY 29, 2024
Succeeding in today’s fast-paced world requires thinking about success beyond today and tomorrow. It requires envisioning and forging a path of sustainable success over multiple business cycles. At the heart of this endeavor lies the project management office (PMO). A well-run PMO is one of your organization’s greatest value drivers. It delivers business results quickly through projects and work that addresses various business needs and responds to new market and customer demands.
Customer Think
MAY 29, 2024
You’ve seen it happening in your own social media feeds. People are shopping directly on platforms like Instagram, Facebook, and TikTok these days. Social commerce is taking off in a big way. This consumer trend presents a massive opportunity for brands to reach new customers.
Strategic Communications
MAY 29, 2024
When I talk to people about their greatest challenges with social media, what I most frequently hear is “fnding time to stay engaged.” I can definitely relate. Currently I’m attempting to maintain two Twitter accounts (business), two LinkedIn accounts (business) and one Facebook account (personal) for myself, along with a growing number of accounts for clients.
AchieveIt
MAY 29, 2024
Joe Krause , SVP of Strategy Consulting at AchieveIt, and Jonathan Morgan , VP of Revenue Operations and Head of Marketing at AchieveIt, provide wide-ranging insights on how to integrate brainstorming into the strategy process. From dos and don’ts to challenges and benefits, Joe and Jonathan cover how all types of organizations — especially those looking to pivot or shake things up at the year’s halfway mark — can not only generate great ideas and solicit vital contributions from their entire te
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Groove HQ
MAY 29, 2024
What are your customers going through, and how can your products or services help them? The customer lifecycle enables you to identify the answers to those questions. The term ‘customer lifecycle’ refers to the various stages a customer goes through in their relationship with your brand. It spans their journey from initial awareness all the […] The post Customer Lifecycle 101: What It Is and Why It Matters appeared first on Groove Blog.
NG Data
MAY 29, 2024
In recent years, the role of Chief Marketing Officer (CMO) has been increasingly scrutinized and even eliminated at major companies, including Wells Fargo and Bank of America. This shift has led to the rise of "growth marketing," which focuses on data-driven strategies to drive revenue growth and align marketing efforts more closely with company-wide objectives.
NG Data
MAY 29, 2024
Content marketing is essential for digital strategies, with 73% of B2B and 70% of B2C marketers using it. In 2023, 97% of marketers saw success. High-quality, less frequent content is favored by 83% of marketers. AI tools like generative AI are transforming content creation, making it faster and more efficient. Short-form videos and interactive content offer high engagement and ROI.
NG Data
MAY 29, 2024
Federal banking regulators have increasingly imposed new rules on community banks, responding to the risky practices of large institutions. Since July, nearly 7,000 pages of new regulations have been introduced, disproportionately burdening smaller banks. Historical oversight failures and a focus on minutiae rather than overall safety exacerbate these challenges.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
NG Data
MAY 29, 2024
The recent regulatory updates to Sections 1071 and 1033 will significantly impact financial institutions' training and policy management. Section 1071 mandates the collection and reporting of small business loan application data, requiring institutions to implement robust data collection procedures and staff training. Section 1033 enhances consumer control over their financial data, obliging institutions to provide data access upon request while following open banking principles.
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