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Some might say cold calling is dead. However, it's far from the truth. Is it harder than it used to be? Yes. Is it completely dead? No. I still talk to teams today, converting at a high rate by leveraging cold calling. Yet, when I work with some teams I notice that they aren't making any calls. Why? It's because of the fear of rejection. Fear of rejection is why people believe cold calling is dead and avoid doing it.
[This post was originally published here , in my Sales Enablement Straight Talk newsletter] Today, I want to delve into the nuances of the systems that support the Building Blocks of Sales Enablement framework. Many of you have asked about these systems – how they differ from the blocks (and support them), and how to maximize their effectiveness.
"Yes, but I need to meet with the real decision-maker" “I’m stuck with a lower-level contact and they don’t want to give me access to their boss.” “ If I go over my contact’s head, I’m afraid I’ll ruin my relationship. ” As sales professionals, I’m sure we’ve all had these thoughts go through our minds as we pursue new opportunities. Getting access higher in the organization can certainly be challenging, but insinuating that the person you’re talking with isn't empowered or important enough for
Surveys are a great way to learn about your audience’s experiences, needs, interests, and more. Of course, that only matters if you know how to get customers to fill out surveys in the first place! That’s become harder than ever, given how many other businesses are making similar requests. Still, it’s worth persevering. Understanding what […] The post How To Get Customers To Fill Out Surveys (10 Effective Strategies) appeared first on Groove Blog.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the ever-evolving world of business, securing customer loyalty is a constant challenge and strategic imperative. While significant efforts are made to acquire new customers, there is a critical but often overlooked dimension – understanding and managing churners. These elusive entities-customers who choose to discontinue their engagement with a product or service-have the potential to unlock invaluable insights for organizations.
Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits ®. I met Simon and Carey many years ago when I was working as client services director for Publicis life Brands. We were struggling with a client relationship, it was a very important client but it wasn’t going well.
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