Sat.Feb 17, 2024

article thumbnail

KPI Management: Customer Segmentation and Analysis KPIs

Flevy

In today’s digital world, understanding your customer base is more crucial than ever. Customer Segmentation and Analysis stands at the forefront of this understanding, enabling organizations to tailor their strategies, products, and services to meet the diverse needs of their customers. This functional group is essential for organizations aiming to improve customer satisfaction , increase customer loyalty , and drive revenue growth.