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Managing the customer journey is challenging, even more so due to the growth of technology, changes in marketing, and varying customer preferences. To address these challenges, using the REAN Model can help you in developing a strategic digital marketing. Pioneered by Xavier Blanc and his team at Storm ID, the REAN Model breaks down marketing efforts into 4 key components: The REAN Model Components Reach – Attract potential customers using strategies like SEO, content marketing, social med
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