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In this episode, we're exploring how a company successfully aligned its sales and marketing teams to maximize the efforts of its sellers. The great Andrew Sims, CRO at SentriLock, and Trey Morris, VP/Senior Consultant here at CSS, are joining Matt Sunshine in breaking down that journey. Both bring such great points to the table, like: Why you don't have to make Mount Everest-sized changes in order to achieve sales and marketing alignment.
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M odern industries face ongoing challenges in innovation and problem-solving. U nfortunately , t raditional methods often fall short in addressing these complex issues effectively, necessitating a shift towards more sophisticated, structured approaches. Developed by Genrich Altshuller in the mid-20th century, TRIZ is based on analyzing global patents to identify common patterns in problem-solving, enabling organizations to resolve technical contradictions and drive breakthroughs in innovation.
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