Hubspot Sales

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell.

Advertising 111

Advertising Sales Marketing 111

The Center for Sales Strategy

MARCH 18, 2024

The cultivation of open communication and a robust feedback culture is pivotal for sustained growth and success. Like many tactics for organizational growth, it sounds simple, but it is not always easy. Let’s explore some actionable strategies aimed at empowering managers to actively seek and embrace feedback within their teams.

Communication 108

Communication Management 108

Revegy

MARCH 18, 2024

According to John Arnold, Principal Analyst at Forrester, technology and business decision-makers in sales are almost twice as likely as their marketing counterparts to say that marketing teams work independently of other internal functions. Furthermore, a mere 10% of sales and marketing leaders report that their sales reps receive high-quality leads.

Marketing 98

Marketing Sales 98

Nutshell

MARCH 18, 2024

Customer relationship management (CRM) systems have become vital in managing customer data, creating effective sales processes, and boosting sales team efficiency. However, one of the obstacles to implementing these crucial but advanced systems is a low CRM adoption rate from the team that needs to use it. So, how do sales managers and their teams overcome this challenge?

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CRM Software Software Decision-making 71

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

SBI Growth

MARCH 18, 2024

For many firms, marketing is often relegated as a cost center, and marketing leaders often find themselves competing for a voice at the strategy table. Despite significant investments into MarTech, CMOs often struggle to demonstrate how they contribute to the company’s bottom line, unlike sales. This causes a funding gap between both departments and intense competition for attribution.

Marketing 71

Marketing Sales 71

Zendesk

MARCH 18, 2024

In the current landscape of customer service, expectations are skyrocketing, with demands for faster and higher quality service experiences becoming the norm. Zendesk’s Workforce Engagement Management (WEM) solution is best positioned to help companies navigate these challenges. Our AI-driven capabilities in workforce management (WFM) and quality assurance (QA) are tailored to optimize service operations, enabling organizations to not only meet but exceed customer expectations with better

Meetings 64

Meetings Organization Management 64

Customer Think

MARCH 18, 2024

The new AI copilot is shaping the Voice of Customer insight into demonstrated product-led revenue

Management 59

Management 59

May Phoo Pan

MARCH 18, 2024

Why Full-Stack Skills are the New Norm The digital marketing landscape is a dynamic beast, constantly evolving and demanding new skillsets from professionals. In the past, marketing teams were often siloed, with specialists dedicated to specific areas like SEO, content marketing, or social media. However, the rise of data-driven marketing and the ever-growing complexity of customer journeys have necessitated a new breed of marketer: the full-stack marketer.

Marketing 52

Marketing Media Digitalization 52

Zendesk

MARCH 18, 2024

Ask and you shall receive in the form of forecast flexibility! You can now show staffing forecasts based on operational hours right inside Zendesk WFM. When working to support customers we’re usually looking at two request scenarios – live channels such as chat and voice in which we are helping our customers in real-time, and non-live channels such as emails and web forms in which we set expectations with our customers that we will get back to them within a specified amount of time (

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Arpedio

MARCH 18, 2024

The concept of a ‘business expansion strategy’ often conjures images of bold moves and sweeping changes. Yet, a more measured approach, known as ‘land and expand’, is proving to be a game-changer for businesses intent on scale. This strategic growth approach suggests that true success lies in meticulous planning, where initial seeds of market presence can grow into a veritable forest of opportunity.

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Digitalization Construction Digital Transformation Supply Chain 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Zendesk

MARCH 18, 2024

Everyone has needs – our customers, our company, and the agents too. I was an agent (I’m now a Customer Success Manager) so I get this side of the barricade better than most. WFM gives us agents the ability to bring needs together to improve customer experience, get the resources we need to do our job well, and the best work-life balance possible.

Decision-making 52

Decision-making Communication Management Prioritization 52

Sales Outcomes

MARCH 18, 2024

Many years ago, a trend in IT Outsourcing was coined “my mess for less.” It was a simple arbitrage of moving functions to a 3rd party provider with lower fixed and variable costs. In outsourcing businesses beyond IT (logistics & transportation, facility management, customer service, and back-office functions, to name a few), “my mess for less” procurement-led thinking drives much of the RFP (request for proposal) activity that sales teams respond to.

Transportation 52

Transportation Procurement Logistics Organization 52

Zendesk

MARCH 18, 2024

It’s simple: when you need them, you really need them. That’s why we are excited about these new options that will make your life scheduling more adaptable. You can now change your scheduled working time down to the minute and see schedules by the month. Now that’s what we’re talking about. What’s in it for you 1-minute increments for your schedules: From time to time, we found that teams needed more options when scheduling.

Meetings 52

Meetings Management 52

Arpedio

MARCH 18, 2024

In the competitive world of B2B sales, leveraging precise and sophisticated sales strategies is not just an option but a necessity for success. Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth. By meticulously outlining key stakeholders and decision-makers within prospective client organizations, account mapping gifts sales teams with a blueprint for personalized engagement and efficient closing

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B2B Stakeholders Sales Decision-making 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Zendesk

MARCH 18, 2024

Delivering superior service experiences requires organizations to improve their internal service operations first. With the latest advancements in artificial intelligence, these organizations have the opportunity to make their service processes more efficient, which allows service agents to deliver both speedy and quality service interactions with their customers.

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Artificial Intelligence Management Meetings Organization 52

Flevy

MARCH 18, 2024

Research & Development (R&D) stands as the cornerstone of Innovation and a primary driver of creating a sustainable Competitive Advantage in today’s fast-paced and technology-driven markets. This essential function encompasses the activities organizations undertake to innovate and improve their products or services. Within the broader framework of strategic planning and performance measurement, R&D is pivotal for organizations aiming to stay at the forefront of industry trends , adap

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Management Digital Transformation Innovation Decision-making 52

Zendesk

MARCH 18, 2024

It is a known fact that the employee experience drives the customer experience. Without employees to build the products, sell the products, service the products, or deliver the services, you have no customer experience. They are critical to building that experience – and to delivering it. When I first start working with new clients, I interview the executive team, a sampling of employees across all departments, and a sampling of customers across various personas.

Customer Experience 52

Customer Experience Communication Decision-making Organization 52

Customer Think

MARCH 18, 2024

With its unrivaled data platform, Cordial's AI strategy and capabilities lay a foundation of deep understanding to transform customer experience

Customer Experience 49

Customer Experience 49

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Zendesk

MARCH 18, 2024

Not only is this going to be a great feature long term (we have some fun default reports on our roadmap), but we started by populating your first default report with a banger – the (much anticipated) long-term Attendance report! In Reports – under the Reports Templates, we’ve now broken down two options; Default reports and Custom reports.

Organization 52

Organization Management 52

Customer Think

MARCH 18, 2024

New enterprise AI application boosts relationship manager productivity and enriches client interactions

Communication 45

Communication Management 45