The Center for Sales Strategy
MARCH 18, 2024
The cultivation of open communication and a robust feedback culture is pivotal for sustained growth and success. Like many tactics for organizational growth, it sounds simple, but it is not always easy. Let’s explore some actionable strategies aimed at empowering managers to actively seek and embrace feedback within their teams.
Hubspot Sales
MARCH 18, 2024
Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell.
Revegy
MARCH 18, 2024
According to John Arnold, Principal Analyst at Forrester, technology and business decision-makers in sales are almost twice as likely as their marketing counterparts to say that marketing teams work independently of other internal functions. Furthermore, a mere 10% of sales and marketing leaders report that their sales reps receive high-quality leads.
Nutshell
MARCH 18, 2024
Customer relationship management (CRM) systems have become vital in managing customer data, creating effective sales processes, and boosting sales team efficiency. However, one of the obstacles to implementing these crucial but advanced systems is a low CRM adoption rate from the team that needs to use it. So, how do sales managers and their teams overcome this challenge?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SBI Growth
MARCH 18, 2024
For many firms, marketing is often relegated as a cost center, and marketing leaders often find themselves competing for a voice at the strategy table. Despite significant investments into MarTech, CMOs often struggle to demonstrate how they contribute to the company’s bottom line, unlike sales. This causes a funding gap between both departments and intense competition for attribution.
Zendesk
MARCH 18, 2024
In the current landscape of customer service, expectations are skyrocketing, with demands for faster and higher quality service experiences becoming the norm. Zendesk’s Workforce Engagement Management (WEM) solution is best positioned to help companies navigate these challenges. Our AI-driven capabilities in workforce management (WFM) and quality assurance (QA) are tailored to optimize service operations, enabling organizations to not only meet but exceed customer expectations with better
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
MARCH 18, 2024
The new AI copilot is shaping the Voice of Customer insight into demonstrated product-led revenue
May Phoo Pan
MARCH 18, 2024
Why Full-Stack Skills are the New Norm The digital marketing landscape is a dynamic beast, constantly evolving and demanding new skillsets from professionals. In the past, marketing teams were often siloed, with specialists dedicated to specific areas like SEO, content marketing, or social media. However, the rise of data-driven marketing and the ever-growing complexity of customer journeys have necessitated a new breed of marketer: the full-stack marketer.
Zendesk
MARCH 18, 2024
Ask and you shall receive in the form of forecast flexibility! You can now show staffing forecasts based on operational hours right inside Zendesk WFM. When working to support customers we’re usually looking at two request scenarios – live channels such as chat and voice in which we are helping our customers in real-time, and non-live channels such as emails and web forms in which we set expectations with our customers that we will get back to them within a specified amount of time (
Arpedio
MARCH 18, 2024
The concept of a ‘business expansion strategy’ often conjures images of bold moves and sweeping changes. Yet, a more measured approach, known as ‘land and expand’, is proving to be a game-changer for businesses intent on scale. This strategic growth approach suggests that true success lies in meticulous planning, where initial seeds of market presence can grow into a veritable forest of opportunity.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Zendesk
MARCH 18, 2024
Everyone has needs – our customers, our company, and the agents too. I was an agent (I’m now a Customer Success Manager) so I get this side of the barricade better than most. WFM gives us agents the ability to bring needs together to improve customer experience, get the resources we need to do our job well, and the best work-life balance possible.
Sales Outcomes
MARCH 18, 2024
Many years ago, a trend in IT Outsourcing was coined “my mess for less.” It was a simple arbitrage of moving functions to a 3rd party provider with lower fixed and variable costs. In outsourcing businesses beyond IT (logistics & transportation, facility management, customer service, and back-office functions, to name a few), “my mess for less” procurement-led thinking drives much of the RFP (request for proposal) activity that sales teams respond to.
Zendesk
MARCH 18, 2024
It’s simple: when you need them, you really need them. That’s why we are excited about these new options that will make your life scheduling more adaptable. You can now change your scheduled working time down to the minute and see schedules by the month. Now that’s what we’re talking about. What’s in it for you 1-minute increments for your schedules: From time to time, we found that teams needed more options when scheduling.
Arpedio
MARCH 18, 2024
In the competitive world of B2B sales, leveraging precise and sophisticated sales strategies is not just an option but a necessity for success. Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth. By meticulously outlining key stakeholders and decision-makers within prospective client organizations, account mapping gifts sales teams with a blueprint for personalized engagement and efficient closing
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Zendesk
MARCH 18, 2024
Delivering superior service experiences requires organizations to improve their internal service operations first. With the latest advancements in artificial intelligence, these organizations have the opportunity to make their service processes more efficient, which allows service agents to deliver both speedy and quality service interactions with their customers.
Flevy
MARCH 18, 2024
Research & Development (R&D) stands as the cornerstone of Innovation and a primary driver of creating a sustainable Competitive Advantage in today’s fast-paced and technology-driven markets. This essential function encompasses the activities organizations undertake to innovate and improve their products or services. Within the broader framework of strategic planning and performance measurement, R&D is pivotal for organizations aiming to stay at the forefront of industry trends , adap
Zendesk
MARCH 18, 2024
It is a known fact that the employee experience drives the customer experience. Without employees to build the products, sell the products, service the products, or deliver the services, you have no customer experience. They are critical to building that experience – and to delivering it. When I first start working with new clients, I interview the executive team, a sampling of employees across all departments, and a sampling of customers across various personas.
Customer Think
MARCH 18, 2024
With its unrivaled data platform, Cordial's AI strategy and capabilities lay a foundation of deep understanding to transform customer experience
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Zendesk
MARCH 18, 2024
Not only is this going to be a great feature long term (we have some fun default reports on our roadmap), but we started by populating your first default report with a banger – the (much anticipated) long-term Attendance report! In Reports – under the Reports Templates, we’ve now broken down two options; Default reports and Custom reports.
Customer Think
MARCH 18, 2024
New enterprise AI application boosts relationship manager productivity and enriches client interactions
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