Wed.Sep 11, 2024

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Aligning Individual Development with Overall Sales Strategy

The Center for Sales Strategy

A successful sales organization requires more than just talented individuals. It demands a cohesive team where each member's development aligns with the company's overall sales strategy. This alignment is crucial for driving performance, fostering a positive company culture, and achieving long-term success.

Sales 133
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Maximizing Outcomes with Integrated Customer Success and Experience Metrics

Customer Think

The original article was posted on Eglobalis.com/blog: [link] What if the secret to skyrocketing your revenue lies in understanding not just what your customers do, but how they feel? In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged.

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How to Win Over Skeptics: Getting B2B Buyers to Trust Your New Solutions

FinListics Solutions

Everyone’s a skeptic these days. Whether it’s a new streaming subscription or the latest tech gadget, there’s always that nagging question: “Is this really worth it?

B2B 80
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To Align Sales and Marketing Change the Game From Relay Race to Triple Threat

Customer Think

If you’re the CEO of a B2B SaaS business, you’ve likely noticed deal closure rates declining over the past few quarters. Multiple surveys have confirmed this troubling trend, with The Bridge Group reporting that SaaS win rates declined from 23% in 2023 to 19% in their 2024 SaaS Account Executive Report.

Marketing 106
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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3 Developer Productivity Blockers Solved by Toolchain Integration

Planview

As software development initiatives increase in scope and complexity, teams are facing persistent bottlenecks that can seriously hinder productivity and slow down delivery cycles. Left unaddressed, these issues can lead to costly delays in bringing new products and features to market, excessive rework and technical debt, lower-quality outputs riddled with bugs and defects, and strained team morale as frustrations mount.

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5 Things Marketers Are Getting Wrong About B2B SaaS Marketing (And How to Fix Them)

Customer Think

In the competitive world of B2B SaaS marketing, it’s easy to make missteps that hinder growth. While SaaS marketers are often focused on driving leads, increasing brand awareness, and boosting conversions, many unknowingly fall into common traps that limit their success.

B2B 64

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IDC Launches SaaS Platform That Empowers Winning Sales Strategies for Technology Providers

Customer Think

Leading global IT market intelligence firm helps enterprises accelerate sales planning and drive growth

Sales 64
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The Ultimate Guide to LinkedIn Ads: Budget, ROI, and Successful Campaigns

LinkedFusion

If you’re in the B2B marketing space, mastering LinkedIn Ads best practices should be a core part of your strategy. Unlike other social platforms, LinkedIn advertising is designed for professionalspeople who are actively looking to connect, learn, and make important business decisions. By following these best practices, you can tap into a goldmine for driving serious ROI, whether your focus is brand awareness, lead generation, or direct sales.

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Unlocking Customer Insights: The Power of AI-Driven Segmentation

Customer Think

In today’s data-driven world, understanding your customers is more crucial than ever. Customer segmentation, the process of dividing customers into distinct groups based on shared characteristics, is a fundamental strategy for effective marketing.

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ClearPoint Strategy: Best Balanced Scorecard for Local Government

ClearPoint Strategy

Local governments face complex challenges. ClearPoint Strategy helps align departments, visualize connections, and enhance performance management for better outcomes.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Beyond Multimodal GenAI: Navigating the Path to Neuro-Symbolic AI

Customer Think

In the last part of this three-part series I want to explore where Generative AI may lead us and imagine the potential it offers marketers. What comes next does feel a little bit like science fiction as we need to consider Artificial General Intelligence (AGI).

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The Ultimate Guide to LinkedIn Ads: Budget, ROI, and Successful Campaigns

LinkedFusion

If you’re in the B2B marketing space, LinkedIn Ads should be a staple in your strategy. Unlike other social platforms, LinkedIn advertising is built for professionals—people looking to connect, learn, and make business decisions. This makes it a goldmine for driving serious ROI, whether you’re after brand awareness , lead generation , or direct sales.

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The Future of B2B marketing & leveraging advanced segmentation for precision targeting

Customer Think

Within B2B marketing today the adage “know your customer” has never been more relevant. The future of such lies in the ability to not just understand broad audience segments, but to drill down into advanced segmentation to create highly targeted and personalized marketing strategies.

B2B 45
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Is Gen Z the Entrepreneurial Generation? Data + Insight from the Generation

Hubspot Sales

Gen Z is poised to overtake Boomers in the workforce this year as the oldest members of the age group turn 27. Despite this, Gen Z is wearier than other generations about the “traditional” work options, craving autonomy, evidenced by a Quickbooks survey that found that Gen Z is more interested in starting their own businesses than any other generation.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!