Tue.Oct 01, 2024

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Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact

Customer Think

Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact.

Marketing 125
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The Four Corners Analysis

Flevy

Strategic Analysis remains at the heart of any successful organizational effort, providing a comprehensive view of both internal capabilities and external market conditions. It informs critical decisions on resource allocation, market opportunities, and risk mitigation, ensuring organizations remain agile and forward-thinking. Within this, competitor analysis takes center stage.

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What if They’re Not Engaged? 6 Tactics to Boost Team Motivation and Performance

The Center for Sales Strategy

Here you are again. It’s Monday morning, and your team looks like a pack of zombies. They’re physically present but mentally checked out. Sound familiar? If so, your team’s engagement levels may be in a slump, which means it’s time to breathe some new life into your workplace culture. Here are six tactics to boost motivation and performance. Your team will thank you.

Sales 95
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Omnichannel Strategies: Challenges and Building Blocks

Customer Think

I originally wrote today’s post for Sprinklr. It appeared on their site on March 21, 2024. When customers interact with brands, they want (expect) a smooth, seamless, consistent, and personalized experience – via their preferred channel.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Get the Most from Your Sales Team Training

Brooks Group

Sales team training is an essential investment for any organization. When individuals and teams receive training, they learn the skills and techniques to succeed in any selling situation. But not every sales leader knows how to make the most of their team’s sales training. Here are 10 practical ways to get the most value from training your team. 1. Reinforce Your Sales Training Learning shouldn’t end after your training sessions are over.

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How to Join the Personalisation Revolution to Move from Ordinary to Extraordinary

Customer Think

Learn more about Colin Shaw: Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Personalization is an exciting and developing area for Customer Experiences. On the podcast, we hosted Graham Hill, Ph.D., to talk about it, and I wanted to share […] The post How to Join the Personalisation Revolution to Move from Ordinary to Extraordinary appeared first on Beyond Philosophy.

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Linking EX to CX: The How and Why

Customer Think

Platitudes and gross simplifications regarding the impact of the Employee Experience on the Customer Experience abound. EX = CX. Happy employees = happy customers. Take care of your employees, and they will take care of your customers. These are pabulum. No one disagrees that customer-facing employees are your CX delivery system.

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How to Generate Fresh Ideas for Your Email Marketing Campaigns

Customer Think

Image source: Canva free Email marketing is one of the most cost-effective ways to market to your customers and leads. But your performance largely depends on sending emails regularly. The problem is that creative ideas can be scarcer than hen’s teeth when it’s time to send another email. What should you send?

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Data Standardization as a Catalyst for Improved Analytics and Strategic Planning

Customer Think

Think of a global business collecting sales data from different regions. Without standardization, this data may appear in different formats as dates, currencies, customer IDs, or product names can vary from one region to another. Such discrepancies make data interpretation difficult, leading to errors in processing and unreliable analytics.

Sales 52
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The Evolution of Data Exchange Software

Customer Think

In the digital age, organizations are inundated with data from a multitude of sources, including internal systems, cloud services, and external partners. To harness the full potential of this data, effective integration and exchange mechanisms are essential.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Customer Think

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not.

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Enhancing home services with call tracking tech

Customer Think

When something breaks in your home, be it the furnace or the air conditioner or the garbage disposal, you need a quick solution. Many homeowners immediately reach out to a home services provider with hopes of a fast response. Unfortunately, they often find themselves disappointed at this crucial moment.

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