The Great Game of Business

DECEMBER 14, 2023

A business learning platform, also known as a learning management system, can help your team develop vibrant and engaged workers.

Management 100

Management 100

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. However, backing your program with the right resources will be critical to its success.

Value Proposition 89

Value Proposition Negotiation Decision-making Leadership 89

SBI Growth

DECEMBER 14, 2023

With a more optimistic 2024 ahead, most CEOs are ready to actively pursue growth, including a shift toward higher expenses and more investments in mergers and acquisitions (M&A). However, shaky confidence in their Go-to-Market (GTM) leadership teams may pose new challenges for CEOs, demanding companies remain focused on their growth objectives despite transitional disruptions.

Leadership 71

Leadership Acquisition Marketing 71

Zendesk

DECEMBER 14, 2023

Tom Eggemeier knows a thing or two about customer experience. Long before he was the CEO of Zendesk, his grandparents operated a small grocery store in Covington, Kentucky. “They gave amazing, proactive, personalized customer service to the people that shopped in their store, and I remember being in there,” he says. “They knew everyone’s name, they anticipated what they needed.” He’s keenly aware that customer experience has changed a lot since broke out of br

Retail 69

Retail Digitalization Customer Experience Innovation 69

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

DECEMBER 14, 2023

As the first quarter of 2024 dawns, the long-anticipated deprecation of third-party tracking through cookies by Google Chrome will become a reality. This seismic shift will compel publishers and brands to pivot towards alternative methods for gathering consumer data, with a notable focus on direct consumer interactions, commonly referred to as first-party data.

Advertising 64

Advertising Digitalization Publishing Marketing 64

SBI Growth

DECEMBER 14, 2023

To any sales professional, maintaining the fine line between persistence and pushiness can often be challenging, especially as the year-end approaches and the pressure to close deals mounts. But we’ve all been on the receiving end of an overly aggressive salesperson, and you know how it feels—the more they push, the more you don’t want it. Nobody enjoys being pressured into making a purchase, and doing so may undermine your influence and negotiation leverage as a salesperson.

Negotiation 54

Negotiation Sales Marketing 54

Help Scout

DECEMBER 14, 2023

In the past year, we evolved the Help Scout brand and learned a lot in the process. While each journey is unique, here are some steps any team can take to make big changes happen, quickly and at scale.

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Customer Think

DECEMBER 14, 2023

As a consultant and advisor to enterprise brands, I have seen firsthand the transformative potential of natural language interfaces (NLIs) such as conversational AI and chatbots on the customer experience. These technologies offer a more intuitive and human-like way for customers to interact with brands, streamlining the customer experience and driving increased satisfaction and loyalty.

Customer Experience 53

Customer Experience 53

Insightly

DECEMBER 14, 2023

You’ve chosen Insightly CRM – great! Insightly is a modern CRM platform that provides scalability, flexibility, and easy customizations. Organizations of all sizes find CRM to be a great way to grow their business. As your organization evolves, you might consider trying to grow using some marketing tactics. Your goal is to feed your sales team by driving more leads, nurturing those leads and optimizing your marketing spend.

CRM 52

CRM Marketing Finance Advertising 52

Arpedio

DECEMBER 14, 2023

Maximize Your Team with Sales Enablement Tools Explore the ARPEDIO platform ← Back to blog Table of Contents In the ever-evolving world of sales, staying ahead of the curve is key to success. That’s where sales enablement comes in – a strategic approach that equips your sales team with the right resources, tools, and skills to boost their productivity, close deals faster, and drive revenue growth.

Sales 52

Sales Software Software Account Planning 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns. You will most often find a marketing operations team member as a marketing team begins to grow and segment.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Arpedio

DECEMBER 14, 2023

December 15 How can ARPEDIO's solutions accelerate the onboarding of new sales hires? By teaching them on a sleigh ride during onboarding sessions By providing transparent and historical stakeholder information and account scores directly in Salesforce By organizing a Christmas themed welcome parade for new hires First name Last name Company Work email By submitting this form I agree to ARPEDIO's privacy policy and to receive marketing communications regarding products, services and events.

Onboarding 52

Onboarding Stakeholders Account Planning Account Management 52

Insightly

DECEMBER 14, 2023

You’ve chosen Insightly CRM – great! Insightly is a modern CRM platform that provides scalability, flexibility, and easy customizations. Organizations of all sizes find CRM to be a great way to grow their business. As your organization evolves, you might consider trying to grow using some marketing tactics. Your goal is to feed your sales team by driving more leads, nurturing those leads and optimizing your marketing spend.

CRM 52

CRM Marketing Finance Advertising 52

Zendesk

DECEMBER 14, 2023

Here are the newest integrations from Zendesk to help your team provide top-quality experiences. Apizee Apizee (Support) is a remote assistance video chat that enables customer service teams to increase customer satisfaction. Apizee enhances sales and support performance, allowing for streamlined resolutions, even in intricate scenarios. This platform amplifies human connections, fostering clearer understanding.

Communication 52

Communication Internet Facilitation Media 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns. You will most often find a marketing operations team member as a marketing team begins to grow and segment.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Customer Think

DECEMBER 14, 2023

Tap the app, land the ride, binge the show — seamlessness rules today’s tech-fueled customers. They expect on-demand simplicity with every click, whether hailing a car, grabbing takeout or streaming movies. Renters, primarily comprised of tech-savvy millennials and Gen Zers, demand the same convenient online interactions from property managers.

Digital Transformation 52

Digital Transformation Digitalization Management 52

Kainexus

DECEMBER 14, 2023

The Balanced Scorecard is a management framework that combines traditional financial metrics with strategic measures to give managers a more complete view of business performance. The approach rests on the premise that many business measurement schemes are weighted too heavily toward financial performance and ignore other strategically important, but often more challenging to measure, priorities.

Management 52

Management Leadership 52

Customer Think

DECEMBER 14, 2023

Daniel Webster once wrote, “If all my possessions were taken from me with one exception, I would choose to keep the power of communication, for by it I would soon regain all the rest.” Truer words were never spoken. The words we choose in life make a difference.

Communication 49

Communication 49

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

PartnerTap

DECEMBER 14, 2023

TLDR: Run a Partner Shuffle Co-Sell Play with PartnerTap Are your partner managers or channel account managers moving around and getting new partners in Q1? Is Q1 typically a slow start where the team waits for their new assignments and gradually builds rapport? Turn Q1 from a get-to-know-each-other quarter to a data-driven pipeline-sourcing quarter for your PAMs and your partners.

Account Management 45

Account Management Digitalization Software Software 45

Customer Think

DECEMBER 14, 2023

It has been for everyone to see that how people in the modern age interact with media and technology has been profoundly transformed. Do you know why? Well, we have a voice search to thank for this change. Voice search has emerged as a transformative force, reshaping how consumers interact with information and services.

Customer Experience 49

Customer Experience Media 49

SmartKarrot

DECEMBER 14, 2023

Welcome to a comprehensive exploration of the intricate world of customer success. In this deep dive, we will unravel the secrets of customer success strategies, client relationship building, and the nuances of customer success in various industries. Join me in this enlightening conversation with industry leaders as we dissect the art of client management and customer growth.

Customer Success 10

Customer Success Client Relationships Manufacturing Customer Experience 10

Customer Think

DECEMBER 14, 2023

Celebration and family time define the Christmas season. At this time of year, presents that help people feel like they have a place in something bigger than themselves are in high demand. Offering picture-printed presents on your web-to-print platform has the ability to turn the tables in this very competitive sector.

Digitalization 45

Digitalization Marketing 45

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

SmartKarrot

DECEMBER 14, 2023

Welcome to a comprehensive exploration of the intricate world of customer success. In this deep dive, we will unravel the secrets of customer success strategies, client relationship building, and the nuances of customer success in various industries. Join me in this enlightening conversation with industry leaders as we dissect the art of client management and customer growth.

Customer Success 10

Customer Success Client Relationships Manufacturing Customer Experience 10

Customer Think

DECEMBER 14, 2023

An earlier version of this article was initially published on LinkedIn. Most traditional sales training primarily involves the teaching of technique – for example, prospecting techniques, discovery techniques, questioning techniques, qualifying techniques, presenting techniques, demonstration techniques, objection handling techniques, and so on.

Publishing 45

Publishing Sales Training Sales 45