Hubspot Sales

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. “It’s no longer just about acquiring information, but knowing how to act on intelligence.

CRM 112

CRM B2B Decision-making Business Growth 112

Force Management

NOVEMBER 16, 2023

How do you help your organization to evolve and grow? Economic indicators suggest that the sluggish economy is taking a positive turn. Now may be the time to shift your strategy from hold-the-line to a focus on growth and transformation. The organizations that come out on top will be the ones who embrace this new era with a strategic plan to hit the ground running.

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Organization Sales Sales Leadership Leadership 93

SBI Growth

NOVEMBER 16, 2023

Investing time into getting to know the strengths and weaknesses of your sales reps is a crucial precursor to delivering training plans that are tailored to develop the right set of competencies, leading to improved sales results. This was the main takeaway from Episode 3 of the GTM Value Creation Corner Podcast, in which Nearmap, a leading provider of high-resolution aerial imagery, shared their success story.

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Sales Marketing 71

Zendesk

NOVEMBER 16, 2023

What is a workforce planning template? A workforce planning template is a guide that helps a business align its workforce with future goals and objectives. Through strategic questions and steps, an organization can evaluate the current status of its employees and identify opportunities for training, hiring, succession planning, and more. In the American National Football League (NFL), teams don’t just happen to win the Super Bowl.

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Organization Software Software Stakeholders 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

NG Data

NOVEMBER 16, 2023

Streamlined digital account opening is crucial for deposit and loan sales growth. Consumers expect to finish the process on their smartphones quickly. The post Improved Digital Account Opening Must Be a Top Priority for 2023 appeared first on NGDATA.

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Digitalization Sales 52

Planview

NOVEMBER 16, 2023

Of the varieties of enterprise real-estate portfolios, the oil and gas industry claims some of the most complex asset inventories with the highest risk. As the market continues to evolve and regulatory obligations expand, oil and gas companies may find that the complexity of their portfolios has quickly outgrown the standard means of management, requiring more in-depth optimization techniques.

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Management Decision-making Prioritization Organization 52

PandaDoc

NOVEMBER 16, 2023

You’re closing a deal that could catapult your company into the big leagues. Your potential client eagerly awaits a quote that will seal the deal. Every second counts — the pressure is on, and each word in your sales quote matters. However, creating accurate quotes manually — juggling between spreadsheets, and trying to keep up with rapidly changing customer data — can feel like an impossible challenge.

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CRM Software Software e-Learning 52

NG Data

NOVEMBER 16, 2023

The digital marketing space has seen significant changes in the past year, including the DOJ's antitrust lawsuit against Google, Apple's privacy-centric features, EU fines against Criteo, streaming TV overtaking linear TV, MediaMath's collapse, Amazon's launch of ads on Prime Video, and Disney and Spectrum's new model for linear TV programming. The post Predicting the top 5 digital marketing trends for 2024 appeared first on NGDATA.

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Digitalization Marketing 52

Customer Think

NOVEMBER 16, 2023

In the tough world of construction equipment rentals, achieving success is like putting together a puzzle with many pieces.

Construction 45

Construction Marketing 45

Help Scout

NOVEMBER 16, 2023

In this guide, we'll explore the essentials of CRM marketing, its benefits, best practices for implementation, and the top CRM tools available in the market.

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CRM Marketing 45

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

NOVEMBER 16, 2023

Is a “50% off” sign more masculine or feminine? Product promotions aren’t typically designed to be either, but it’s something retailers might want to consider going into the holidays. Consumers are expected to spend $875 apiece on holiday-related goods this year, the National Retail Federation reports. Of that, $620 will be earmarked for gifts.

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Retail 45

NG Data

NOVEMBER 16, 2023

To thrive in the digital world, businesses must master brand, strategy, and technology. These three pillars enable a strong digital presence and successful navigation of the constantly evolving landscape. The post The Three Pillars Of Successful Digital Marketing appeared first on NGDATA.

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Digitalization Marketing 40

Customer Think

NOVEMBER 16, 2023

One of the most common things I hear from marketing teams is that they’d like to get a handle on attribution, but they just don’t know if they’re ready for it.

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Marketing Digitalization 45

Customer Think

NOVEMBER 16, 2023

Growing and curating a public reputation is a complex operation for brands in today’s consumer landscape. Brand image is now influenced by multiple factors, from product efficacy to consumer reviews of customer support. The ways in which consumers interact with brands shape how they talk about businesses.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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