Fri.Jun 21, 2024

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How to Build a Sustainable and Resilient Business Model

SBI Growth

Amidst pressure from the board and an increasingly volatile market, many CEOs today make the mistake of pursuing growth at all costs when they should be building a resilient and sustainable go-to-market (GTM) model for their business instead. The key to success? Find the right balance between growth and profitability, then build up the talent to drive sustainable revenue streams.

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The Real Cost of Facebook Advertising and What You Need to Know

Nutshell

Do you have a product or service that you think your target audience would be excited to buy? If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads. But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals.

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AI and Machine Learning in Customer Service Automation

Customer Think

Customer service has long been a critical component of business success, but the advent of AI and machine learning is transforming the landscape. These technologies are not just enhancing customer service—they are revolutionizing it.

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Heptalysis

Flevy

Business Analysis is a specialized field focused on understanding organizational needs and addressing business challenges. It is crucial across various industries for collaborating with stakeholders to resolve business issues, particularly as organizations worldwide increasingly embrace Digitization. Business Analysis entails a thorough examination of business environments, system enhancement options, defining requirements , and alignment of systems with strategic goals.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Exploring The Advantages Of Business Cards In The Digital World

Customer Think

Having a company card can appear like a minor element in today's fast-paced world. However, things are different. A business card is essential to any effective advertising plan, even in a digital age. When looking to expand your consumer base, there is no better option for your business.

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Pharmaceuticals Industry Value Chain: Deep Dive

Flevy

The Pharma industry is a dynamic and critical sector focused on discovering, developing, and delivering medications that improve global health outcomes. This industry encompasses a wide range of activities, from extensive research and development (R&D) to rigorous clinical trials, manufacturing, marketing, and distribution. Maintaining a robust and efficient value chain is paramount, given the complex and highly regulated nature of the industry.