Sun.Mar 24, 2024

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How Customer Retention Drives Revenue Growth feat. Barry Klein

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount, the author of People Love You: The Real Secret to Delivering a Legendary Customer Experience, sits down with Talroo's Vice President of Success and Enablement Barry Klein to discuss why a focus on customer retention is crucial for revenue growth. Jeb and Barry explore and focus on the strategic importance of customer success, the value of human interaction, and the role of company culture in shaping customer experiences and relationships.

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Leveraging a Design, Build, Deliver Approach to Achieve CX Excellence

Customer Think

Customer experience (CX) is one of the most critical success factors for consumer-facing businesses. Unfortunately, many organizations’ CX offerings fall short of their customers’ growing expectations, leaving them frustrated, dissatisfied and looking to other brands for better options.

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Unleashing Growth: Navigating Retail Success with Continuous Improvement

Kainexus

Staying ahead of the curve is paramount to success in the ever-evolving retail landscape. With consumer preferences, market trends, and technology constantly shifting, retailers must adapt and innovate continuously to remain competitive. This is where the concept of continuous improvement becomes invaluable. By fostering a culture of constant improvement, retail organizations can not only meet the changing demands of consumers but also drive operational efficiency, enhance customer experience, a

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Beyond fair trade coffee: Why ethically sourced AI content is the future

Customer Think

Today’s consumers are more discerning, scrutinizing product origins and demanding sustainability and ethical practices from brands. They demand more than just a product — they want to understand how products impact everything from the environment to our society.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Alliance Partner Selection, How Easy Can It Be?

Peter Simoons

Let’s talk about Alliance partner selection! How easy can it be? Some people try to make it really simple. They follow the “executive” approach: one executive meets another and they feel their companies should work together. Then, when they come back into the office, you as the Alliance Manager are assigned the task to make it work. You do get some sort of executive support from the powers that be, but not exactly the type of support you want especially if we refer to executive sponsors.

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How to Overcome 2024’s Top 7 Marketing Challenges

Customer Think

After years of economic turmoil, slashed budgets, and heightened pressure on marketers to demonstrate ROI on their companies’ investments, industry professionals may find themselves burned out and looking for ideas to help relieve some of the everyday stressors of their jobs. But there’s relief within reach.

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Gate-keeper or problem-solver?

Customer Think

I wrote recently about how the term “representative” can take on a different meaning depending on whether you consider your front-line agents as representatives of you as a brand, or of your Customers as they navigate your systems. When dealing with a hospitality brand recently, that came to mind.

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Effectively handling customer feedback and customer signals

Customer Think

14.3% of customers don’t say they’ve had a bad experience (2). Therefore, it’s important to connect users who do say something to users exhibiting the same behavior. Is it still 14% of your visitors or more? Customer feedback and signals are two crucial sources of information for businesses aiming to enhance their products and services.

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What two airlines tell us about avoiding survey fatigue

Customer Think

Customers aren’t tired of surveys. They aren’t tired of giving their opinion and suggestions. Fatigue only sets in when they feel bombarded with requests. Response rates can drop when surveys are too long or the topic / questions feel irrelevant, insensitive or poorly timed.

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Do managers really understand what they are managing?

Customer Think

Marketing is defined as the management process which anticipates and satisfies customer demand profitably. A marketing manager should therefore control the assets and process which collectively satisfy the customer to produce the necessary income. But do marketing managers really understand what they are managing? On the face of it, the answer must be “yes”.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Harnessing Lookalike Audience Marketing for Enhanced Customer Engagement & Experience

Customer Think

Among the myriad customer engagement strategies available, lookalike audience marketing stands out as a leading approach, leveraging data analysis and segmentation to pinpoint potential customers who mirror your existing clientele.

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This Doesn’t Have to Keep You Up at Night: How to Seamlessly Transition Your Outsourced Customer Care Program

Customer Think

Love them or hate them, in business, as in life, transitions are inevitable. On the Blue Ocean blog, we talk a lot about the process of sourcing a strategic partner for your outsourced customer care program.

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Securing Your Customers’ Trust: Measures Businesses Can Take to Safeguard Customer Data

Customer Think

Cyberattacks targeting businesses have steadily increased in the last couple of years. Shockingly, large companies are not the only target for cybercriminals. Nowadays, even small businesses are in danger. Recent studies show that 48% of small businesses around the world have experienced a cyberattack in 2023.