Customer Think
MAY 1, 2024
B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can’t create buyer trust, but the right marketing approach can make it more likely trust will develop.
FinListics Solutions
MAY 1, 2024
In today’s competitive sales world, readiness is no longer key – it is a MUST. Being well-prepared with a deep financial and business understanding of your customer’s needs and goals can set your sales team apart.
Customer Think
MAY 1, 2024
Lead attribution is critical in driving company success, and most marketers know it. According to research, 74.6% of marketers use some form of attribution model to track their marketing efforts. The process involves recording and crediting marketing touchpoints or sources based on their ability to deliver leads.
Aepiphanni
MAY 1, 2024
Is your company losing money and productivity due to resource leaks? Explore practical insights and strategies to identify and rectify these leaks to boost efficiency and profitability.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Customer Think
MAY 1, 2024
Making your customers root for you is one of the most efficient ways to generate traction and attract a relevant audience. People often rely on recommendations when it comes to making informed buying decisions.
Customer Think
MAY 1, 2024
72% of respondents said in a MarTech survey that they consider martech talent more critical than pure IT skills. Carlos Doughty, CEO of MarTech Alliance, says, “ Without human intervention, technology is just a big mound of rock. There will be no one to monitor it or optimize it.
Customer Think
MAY 1, 2024
The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.
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