Customer Think

JULY 26, 2024

In the mid-1990s, an online bookstore in Seattle began analyzing its customers’ reading habits. This unassuming data collection would prove to be a cornerstone of Amazon’s growth into a global enterprise.

Digitalization 98

Digitalization Marketing 98

SBI Growth

JULY 26, 2024

Is your sales organization appropriately staffed, or are there gaps in your headcount? Many CFOs base their sales team size on faulty assumptions or a narrow view. Underestimating leads to missed opportunities, while overestimating can erode profits — both costly errors when your sales revenue targets are at stake. Today, we'll explain how to calculate sales force size correctly, starting with recognizing and avoiding common pitfalls.

Profitability 71

Profitability Sales Organization Sales Management 71

Customer Think

JULY 26, 2024

B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether […] The post B2B Marketers Use a Buyer MVP to Excel with GenAI appeared first on Marketing Interactions.

B2B 69

B2B Marketing Digitalization 69

Groove HQ

JULY 26, 2024

Running a small business means always being busy. You need to market your business to survive, but you don’t have time to try every tactic and tool to see what works best. Email marketing is a popular strategy, and an intriguing one for a lot of reasons. But many small business owners struggle to make […] The post Email Marketing for Small Business: Your Guide To Boosting Sales & Engagement appeared first on Groove Blog.

Small Business 59

Small Business Marketing Sales 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SOAR Performance Group

JULY 26, 2024

Listen to a conversation with CEO John Thackston on the Extraordinary Pursuits Podcast by BIP Ventures. The post Measurement Matters: How to Set the Right KPIs for Your Startup appeared first on SOAR Performance Group.

Leadership 59

Leadership Sales 59

ClearPoint Strategy

JULY 26, 2024

ClearPoint Strategy vs. Cascade: Uncover the differences between these popular strategy software to determine which is the best fit for your organization.

Software 40

Software Software Organization 40