Help Scout
JUNE 27, 2024
When writing CSS, the most common formats we use for expressing a color are either a hex code or an RGB value. But are they the best way? Learn to see color as an artist with HSL.
Nutshell
JUNE 27, 2024
Good customer relationship management (CRM) software is the not-so-secret weapon of every business that makes consistent sales. A CRM can help you to: manage your leads and customers in one place, encourage collaboration between customer-facing teams, and create a repeatable process for leading your prospect through the buyer’s journey successfully.
SBI Growth
JUNE 27, 2024
For commercial leaders looking to make 2024 their benchmark year, winning over buyers seems increasingly difficult. They’re not alone in thinking so: most CEOs we spoke to agree that external buyer factors are the biggest challenges to commercial productivity. They cite unpredictable changes that occur in the buying process, threatening to reset all buying progress.
Nutshell
JUNE 27, 2024
Customer relationship management (CRM) software is an essential tool for streamlining your sales process and closing more deals with less hassle and guesswork. As a SaaS business owner, you understand the importance of good CRM software, and you’re probably already shopping around for a CRM for your business. But the question on your mind might be: “Should I use a SaaS-specific CRM or a general-purpose one?
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Force Management
JUNE 27, 2024
With funding comes responsibility. In the SaaS world, you don't have time to wait. The global SaaS market is growing more rapidly than even optimists projected (18%), and we’re right at the center of it. Over half of the SaaS firms in the world are located in the US.
Nutshell
JUNE 27, 2024
The one thing a growing business needs– above all else– is sales. For small and mid-sized businesses, it’s important to make more sales while operating as efficiently and budget-wise as possible. A well-managed sales pipeline can help you achieve this. Read on to learn how to manage a sales pipeline for SMBs, the benefits of doing so, and best practices.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JUNE 27, 2024
It’s never been more important to keenly listen to the customer. At a time of tremendous economic uncertainty and business volatility, executives across all industries are facing pressure to drive profitable growth. There is demand for growth, but meanwhile, budgets, systems, and tools are under scrutiny to reduce costs.
NG Data
JUNE 27, 2024
Following the pandemic, more small businesses are reporting no need for credit, increasing from over 50% to more than 60%. This trend is similar to post-Great Recession patterns but also reflects the surge in new business formations due to remote work. Currently, ample cash reserves from government support and high borrowing costs reduce the demand for loans.
Customer Think
JUNE 27, 2024
Understanding your customers’ needs and expectations is crucial in creating marketing strategies that resonate and drive brand growth. In fact, 73% of consumers globally anticipate that companies will understand their unique demands. This is where the role of customer feedback comes in.
NG Data
JUNE 27, 2024
Effective loan marketing involves personalized strategies, leveraging digital channels, and providing educational content. Credit unions should use member testimonials to build trust and engage with the community through events and sponsorships to enhance visibility and credibility. These approaches collectively help resonate with members and drive loan growth.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
JUNE 27, 2024
Artificial intelligence (AI) is a tool that helps businesses run more efficiently. Automation with the strength of AI is changing how businesses work. According to GlobeNewsWire, the global AI market will reach $407 billion by 2027 and add over $15.7 trillion to the world economy by 2030.
NG Data
JUNE 27, 2024
Digital lending is growing rapidly, with the market valued at $11.6 billion in 2023. Banks contribute 33% of this revenue, and small business loans make up 45% of P2P lending. The US holds 40% of market revenue, while APAC is the fastest-growing region. Trust in fintech is increasing among younger adults, and digital lending is expected to become the second-largest fintech segment by 2030.
Customer Think
JUNE 27, 2024
More than 40% of Americans say shopping at physical stores is less enjoyable than before COVID-19. That’s according to a survey we recently completed, and it’s a problem for retailers, which are already losing customers to online stores.
NG Data
JUNE 27, 2024
Citizens Bank's "Ready to Make Sense of Your Money" campaign aims to offer financial clarity with three TV spots targeting Gen X and Millennials. Developed with Ogilvy, the campaign highlights Citizens as a trusted advisor amidst the wealth transfer from baby boomers. It includes digital, social, and radio ads, focusing on connected TV for high-net-worth individuals, and uses performance metrics to measure success.
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
JUNE 27, 2024
In the logistics industry, customer service plays a pivotal role in ensuring smooth operations and fostering long-term relationships with clients. Effective customer service in logistics not only enhances customer satisfaction but also contributes significantly to the efficiency and reliability of supply chain processes.
Brooks Group
JUNE 27, 2024
As a sales leader, there’s a lot riding on your hiring decisions. You know good hiring practices do far more than simply evaluate an applicant’s selling skills —they give you the insight to hire great salespeople. No doubt you’ve learned the hard way that, when you lose a sales professional, it can cost you as much as 150% of their annual salary and benefits, plus lost sales and missed opportunities.
Flevy
JUNE 27, 2024
The Semiconductor industry is a cornerstone of modern technology, driving advancements in various sectors such as consumer electronics, automotive, telecommunications, and industrial applications. Semiconductors are the fundamental building blocks of electronic devices, enabling the functionality of everything from smartphones and laptops to advanced medical equipment and autonomous vehicles.
Revegy
JUNE 27, 2024
Strategic account planning is essential for maximizing revenue from your largest accounts. By understanding and addressing each customer’s unique needs and opportunities, sales teams can drive growth and retention. This guide consolidates expert insights and best practices to help you optimize your strategic account planning. What is Strategic Account Planning?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
JUNE 27, 2024
Market-leading solutions enhanced with AI allow ease of integration with the CRM and ERP systems of customers' choice
NG Data
JUNE 27, 2024
Mobile banking has become the primary banking channel for the majority of consumers, with 58% using mobile apps most of the time, and even higher rates among Millennials and Gen Z. Web banking, in contrast, is seeing a decline in usage, with only 18% of consumers accessing it frequently. Ease of use and user experience are crucial, with consumers favoring mobile apps for their convenience and simplicity.
Customer Think
JUNE 27, 2024
Premise In this series of posts about First Principles Based Leadership, we have already covered the importance of and how to improve our self awareness, social awareness and cultural awareness. In this post, we will explore the importance of context and contextual awareness and how can we become more aware of the contexts that we operate in.
NG Data
JUNE 27, 2024
Digital marketing is essential for financial advisors to stay relevant. Common mistakes include lacking strategy, niche focus, and follow-up automation. Effective SEO requires a complete Google Business Profile and relevant keywords. Text messaging boosts lead conversion, while videos enhance email engagement. Generative AI aids content creation but can't replace high-quality content.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Planview
JUNE 27, 2024
The recent proliferation of digital enterprise tools has allowed organizations to simplify and automate processes, reduce development time, and leverage new efficiencies. Overall, this has been a boon to organizations. But as companies have adopted more standalone tools for nearly every business activity imaginable, their ecosystems have become tangled with apps and software.
LinkedFusion
JUNE 27, 2024
Once started as a simple way to connect people, find jobs, and hunt business opportunities back in 2003, LinkedIn has become more than that. LinkedIn is now the most famous business and employment-focused social media platform. Companies and people use paid ads and sponsored posts to boost their LinkedIn views, which is important sometimes to get more reach.
LinkedFusion
JUNE 27, 2024
Once started as a simple way to connect people, find jobs, and hunt business opportunities back in 2003, LinkedIn has become more than that. LinkedIn is now the most famous business and employment-focused social media platform. Companies and people use paid ads and sponsored posts to boost their LinkedIn views, which is important sometimes to get more reach.
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