Wed.Apr 10, 2024

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The Ultimate One Page Key Account Plan Template

Account Manager Tips

Simplify your key account management with our quick 7-step one page key account plan template. Designed for maximum impact without the time sink!

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Data: The Secret Weapon in Winning the Battle for Consumer Attention

Customer Think

It is both intriguing and worrisome that our attention span has diminished to just eight seconds, which is even shorter than that of a goldfish. Over the past two decades, we’ve seen a 30% decline in our ability to focus. In our fast-moving world, advertisements hold our attention for merely 1.

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Remote Recruitment: Navigating the New Normal

The Center for Sales Strategy

In the “old days” (5 years ago), hiring a new employee meant meeting them in person, shaking their hand, and conducting a live interview. Today, that’s not always possible. For many, remote and hybrid models are becoming the norm, which means leaders must adapt their recruitment strategies to meet the unique challenges and opportunities these environments present.

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New Report: Key Trends in B2B Content Consumption

Customer Think

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Highly Effective Prospecting Techniques for Your Sales Team

Brooks Group

In baseball, “keep your eye on the ball” means watch where the ball is at all times. In sales, it means staying focused. But it’s tough. In the race to finish the quarter strong, prospecting often gets put on the back burner while sales professionals work on closing open opportunities. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving.

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Making a Memorable Entrance: The Art of the First Meeting

FinListics Solutions

The initial meeting with a potential client is your opening act, and as with any performance, preparation is key. But how do you prepare for a meeting that's not just good, but great? It begins with a deep understanding of the client's business and financial landscape.

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9 Customer Experience KPIs to Track for Better Business Outcomes

Help Scout

Learn what customer experience KPIs are, plus nine we think are worth tracking for almost any team.

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Cracking the Ghosting Code: Discover the Reasons ways and how to Overcome it

Customer Think

Listen to the podcast: I have been ghosted. I find this strange since I am married and have been for decades. However, ghosting happens in other arenas, too. It’s a work colleague ghosting me; no matter how I try to contact him, I hear nothing in return.

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Microlearning on the go: 6-packs of Closing Time, the show for go-to-market leaders

Insightly

Depending on where you live, it’s either Spring or Fall, but either means mild weather and opportunities for outdoor fun. As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. This season, take Closing Time with you. Closing Time is the podcast and YouTube Show designed for go-to-market leaders.

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5 Ways to Get Great Email Marketing ROI

Customer Think

Source: free Canva Email has the highest ROI of all marketing channels. However, it’s not as easy as blasting out a few emails and expecting your net to overflow. Building an email list that makes money isn’t an accident—it takes strategy. Here are five simple ways to get great email marketing ROI. 1.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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BizOps to Support Rapid Growth

Aepiphanni

Strategies to support rapid business growth, from flexible resource allocation to global expansion tactics. Business leaders must design operations for resilience despite inevitable shifts.

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A Leader’s Guide to Having Difficult Conversations

Customer Think

In this episode of the Sales Leadership Awakening Podcast, host Steven Rosen and Colleen Stanley delve into mastering difficult conversations, stressing preparation and agreement on the next steps. They highlight vital emotional intelligence skills essential for navigating these dialogues effectively.

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Cross-Selling: Unlocking Revenue Potential with Existing Clients

RAIN Group

Whether you call it cross-selling, upselling, or growing accounts , maximizing revenue from existing clients often represents an untapped revenue growth opportunity.

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The Holiday Gift That Doesn’t Keep Giving: Black Friday’s Doubling of New Shopping App Customers Sees Long-Term Value Quickly Erode

Customer Think

For brands that experience a flood of new installs during peak shopping days like Black Friday, the secret to capturing the value of that effort is what happens next. But what if peak installers aren’t all they’re cracked up to be?

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Survey Question Bias: Stop the Skew

Customer Think

Here’s a fact: Survey question bias gives you skewed data. Another fact? Biased surveys are everywhere. Survey biases can be obvious but often subtle, and survey writers can be oblivious to them entirely. So, how do you make sure your survey is bias-free?

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