Customer Think
JANUARY 22, 2024
This article was originally posted on [link] In the era of Conversational AI, where voice assistants and chatbots have become integral parts of our daily interactions, the evolution of AI conversations plays a pivotal role in shaping enhanced Customer Experiences (CX).
Hubspot Sales
JANUARY 22, 2024
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A significant portion of the B2B prospecting calls you make will end up going to voicemail — making the sales voicemail techniques you leverage and how well you can execute them absolutely crucial to your sales efforts. But getting there isn't always straightforward — being able to routinely leave well-constructed, effective sales voicemails can elude even the sharpest reps.
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The Center for Sales Strategy
JANUARY 22, 2024
There is a fundamental yet often misconstrued aspect of sales leadership that gets a lot of airtime: the fine line between managing and coaching. At The Center for Sales Strategy, we understand the pivotal role that effective leadership plays in propelling sales teams toward success. Managing and coaching are two distinct, albeit interconnected, approaches that leaders employ to guide their teams.
Red Star Kim
JANUARY 22, 2024
A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It develops your understanding of the psychology of selling to help create a sales mindset.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Planview
JANUARY 22, 2024
As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. Ten key trends surfaced from that request with great potential for driving innovation, reshaping R&D practices, and redefining product portfolio management.
Customer Think
JANUARY 22, 2024
I originally wrote today’s post for CX Network. It appeared on their site on October 17, 2023. I have seen many articles that refer to a company’s “customer-centric people,” “customer-centric behavior,” “customer-centric tips,” “customer-centric marketing,” etc. I’m sure you’ve read many of them.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
SBI Growth
JANUARY 22, 2024
The key to success in sales lies in adapting and fine-tuning your approach. Like in fly fishing, where expert anglers "match the hatch" to increase their chances of hooking a trophy fish, sales professionals must align their strategies with what truly matters to their prospects. Let's dive into the art of prospecting and learn how matching the hatch can lead to more fruitful deals and bigger victories.
Customer Think
JANUARY 22, 2024
Premise: One of the key tasks that leaders face is to make sense of all the different things that are happening around them – the shifting technology, geopolitical and competitive landscapes and respond (or find the opportunity within the context) appropriately. Nitin Nohria also writes about this in a HBR Magazine article titled – Leaders Must React.
Help Scout
JANUARY 22, 2024
It feels so unfair to cop the blame for something entirely outside your control, particularly if your job performance is measured using those same customer service satisfaction ratings. Mat discusses small injustices, and how to cope with them.
Customer Think
JANUARY 22, 2024
Getting sales, marketing, and customer success teams aligned in perfect harmony often feels more like directing a middle school band than a classically trained orchestra. Business is hard, and getting everyone in sync isn’t just about having them on the same stage—it’s about playing the same song together (i.e., aligning efforts to drive revenue).
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Strategic Planning and Management Insights
JANUARY 22, 2024
In today’s uncertain times, we need to take matters into our own hands. This episode’s guest is all about doing that, winning by being on offense. Former NFL and NBA executive Paul Epstein joins us to share a playbook for winning both on and off the field. He shares his 15-year career in professional sports to becoming a sought-after consultant and author.
Customer Think
JANUARY 22, 2024
Customer onboarding plays a major role in helping you retain your customers and ensure lasting relationships. A seamless onboarding process makes your customers feel welcomed and makes a great first impression.
Customer Think
JANUARY 22, 2024
“Do you know how I study people’s attitudes and behaviours?” “You observe people more closely than most of us would!” “But sometimes we carry certain baggage from past experiences and learning that may not work in a new context.” “Really?” “It’s true! We have to constantly look out for our own biases.
Customer Think
JANUARY 22, 2024
Have you ever found yourself going to a Lego store intent on buying an assortment of Lego pieces as a gift for someone, but when faced with so much choice, you end up buying nothing?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Customer Think
JANUARY 22, 2024
The findings of the Zendesk annual Customer Experience (CX) Trends Report signal a rapid transition towards intelligent CX and an undeniable transformation of the customer journey.
Customer Think
JANUARY 22, 2024
Combining Radarr Technologies capabilities with Genesys Cloud will give organizations new AI-powered experience orchestration capabilities
Customer Think
JANUARY 22, 2024
In this 4:11 video, learn how sales leaders must cultivate essential soft skills like emotional management, empathy, and assertiveness to foster trust, enhance execution, and address mental health challenges to consistently improve team performance.
Customer Think
JANUARY 22, 2024
If you want to win more sales and create longer-lasting professional relationships, it’s important to make a better first impression with your clients. A better first impression is going to set the right tone for your working relationship, make your brand (and your team members) more memorable, and naturally encourage more commitment and loyalty.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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