Hubspot Sales

SEPTEMBER 15, 2024

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The Good is an agency focused on conversion rate optimization (CRO). They’ve increased revenue and conversion rates by as much as 132% and 87% respectively for big name clients like Xerox, The Economist , and SwissGear. We sat down with Natalie Thomas , Director of Strategy at The Good — aka the queen of conversion — to find out everything they’ve learned from performing hundreds

eCommerce 52

eCommerce Value Proposition Decision-making Small Business 52

Luminas Strategy

SEPTEMBER 15, 2024

Jonathan Knowles, principal of Type 2 Consulting engages with Keith (founder and CEO of Luminas Strategy) and Dave (senior consultant) for a lively and thoughtful discussion on the relationship between marketing and finance. Watch the discussion, then download and read Jonathan’s full report, The Three Drivers of Financial Value. You’ll be glad you did!

Finance 52

Finance Marketing Organization Leadership 52

Hubspot Sales

SEPTEMBER 15, 2024

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The Trends team ran a survey of hundreds of companies that survived the Great Recession. Here are 10 key insights we pulled on weathering economic uncertainty that you should bear in mind — especially with the whole “next economic catastrophe” thing potentially on the horizon. 1.

Small Business 52

Small Business Acquisition Decision-making Healthcare 52