Customer Think

SEPTEMBER 12, 2024

To achieve extraordinary things, you must be bold. Unlocking success demands a dedication to what I term “The Golden Rules of CX.” The Golden Rules represent essential guidelines for achieving success either broadly or within a specific endeavor. This is the second of a three-part series on the nine golden rules for CX Success.

Customer Experience 101

Customer Experience Innovation Leadership 101

SBI Growth

SEPTEMBER 12, 2024

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion. Yet, despite universally weaker demand, some companies have managed to outperform their peers, maintaining stronger productivity and doing so with more profitability.

Profitability 71

Profitability Marketing B2B Organization 71

Corporate Visions

SEPTEMBER 12, 2024

Traditional discovery methods frustrate today’s well-informed buyers, who’ve already invested time in identifying solutions. Sellers must adapt by de-escalating commitment, guiding buyers forward without retracing steps, to stay competitive in 2025.

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52

Sales Gravy

SEPTEMBER 12, 2024

On this episode of The Sales Gravy Podcast, host Jeb Blount sits down with sales expert Brian Parsley to tackle one of the most common objections faced by sales professionals—price. Brian shares actionable strategies on how to shift conversations away from price and towards value, helping salespeople overcome objections and close more deals. Key Takeaways: - Understanding Communication Styles: Everyone has their own unique communication style, whether direct, indirect, consensus-building, or ene

Communication 52

Communication Sales Prioritization Management 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

SEPTEMBER 12, 2024

Combines the Ease of Use of AI Content Generation with a Fine-Tuned, Authentically On-Brand Voice for Results-Generating B2B Marketing Content

B2B 57

B2B Marketing 57

Hubspot Sales

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically.

B2B 98

B2B B2C Decision-making Software 98

DemandFarm

SEPTEMBER 12, 2024

Imagine you’re watching a thrilling football game, and you notice the coach glancing at their clipboard. Ever wondered what’s in that cryptic note? It’s the X’s and O’s of the game—the strengths, weaknesses of each player, and the influencing factors that change the outcome. In sales, closing a deal is the goal, and it’s obvious.

B2B 52

B2B Stakeholders Decision-making Organization 52

DemandFarm

SEPTEMBER 12, 2024

Imagine you’re watching a thrilling football game, and you notice the coach glancing at their clipboard. Ever wondered what’s in that cryptic note? It’s the X’s and O’s of the game—the strengths, weaknesses of each player, and the influencing factors that change the outcome. In sales, closing a deal is the goal, and it’s obvious.

B2B 40

B2B Stakeholders Decision-making Organization 40