Hubspot Sales
JULY 30, 2024
As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements.
Customer Think
JULY 30, 2024
In the wake of recent large-scale IT outages, including those affecting CrowdStrike, the importance of maintaining active customer feedback programs during crises has become starkly evident. While the chaos of such events presents significant challenges, it also offers crucial lessons on the value of real-time customer insights, empathetic communication, and continuous engagement.
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Hubspot Sales
JULY 30, 2024
Thriving as an entrepreneur is an extremely attractive concept for many, and you can see why — the thought of applying your passion, dedication, and savvy to create and profit from something truly yours is starry-eyed daydream material. With that said, entrepreneurship is anything but easy to navigate (a wild take, I know) — and the life of a business owner comes with a host of challenges, choices, potential pitfalls, and common hiccups.
Customer Think
JULY 30, 2024
Customer relationships are the cornerstone of success. Managing the relationships effectively can make or break a company. This is where Customer Relationship Management (CRM) systems come into play. A CRM is a web based software that streamlines your interactions with customers, automates processes, and provides valuable insights.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Brooks Group
JULY 30, 2024
Listening, questioning, negotiating, closing—today’s sales professionals need so many different selling skills to succeed. But which ones should you focus on if your sales team is a little green or if your seasoned sellers could use a refresh? Successful sales careers and revenue-generating sales teams are built on the bedrock of 11 professional selling skills.
The Center for Sales Strategy
JULY 30, 2024
Teams that intentionally track performance measures and leading indicators also tend to reach their goals faster and more consistently, especially those who study the data and communicate expectations to their teams. While I have seen teams track this data in many ways, a CRM is a critical component to effectively tracking sales performance. Without it, sales leaders often make educated guesses about how their sales team is performing.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Insightly
JULY 30, 2024
Let’s explore the meaning of CRM data and data integrations. To start, CRM (Customer Relationship Management system) is software used by businesses to manage engagement with current and prospective customers throughout their lifecycle. Many businesses use CRM as the single source of truth for the operation. A familiar quote is, “If it’s not in the CRM, it didn’t happen.
Customer Think
JULY 30, 2024
Digital B2B lead generation has undergone tremendous growth and transformation in the last two decades, emerging as a foundational part of B2B marketing and sales. However, the industry grapples with growing challenges that undermine its integrity and efficacy.
Planview
JULY 30, 2024
Technology companies want to deliver products better and faster, but as it is, demand often exceeds capacity, visibility is limited, rework is too common, and investments lack focus. Researchers have invested countless hours of study to understand how organizations can overcome these problems, including Gene Kim and Dr. Steven J. Spear in a recent book: Wiring the Winning Organization: Liberating Our Collective Greatness through Slowification, Simplification, and Amplification.
Customer Think
JULY 30, 2024
The outages resulting from the CrodStrike bug this July leave us with three important lessons, in logical sequence: 1. In today’s world, every interaction is digital or supported by digital systems. Every business relies on increasingly complex digital infrastructures – most of them hybrid, distributed, and internet-centric. 2.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
DemandFarm
JULY 30, 2024
The MEDDPICC sales methodology, developed by Jack Napoli and Dick Dunkel at PTC, stands out for its comprehensive approach to managing complex sales cycles. Using the MEDDIC framework, the duo increased sales from $300 million to $1 billion in four years, making it a unique success story in the history of technology for the PTC sales organization. This blog aims to unpack the MEDDPICC framework, compare it with its predecessor MEDDIC, and explore why this methodology has become indispensable in
Customer Think
JULY 30, 2024
How can you make your role as a sales leader easier? It might be as simple as stepping back and evaluating what made you a great salesperson AND applying those same tactics and strategies to your role as a sales leader. Stop making sales management so hard!
Customer Think
JULY 30, 2024
Connecting customers with brands through a seamless, multichannel shared inbox
Customer Think
JULY 30, 2024
No matter the size of your organization or the industry that you are in, odds are that your CRM is the go-to tool for your go-to-market and customer-facing teams. In fact, CRMs expect to see a growth rate of 13.4% CAGR until 2032.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Customer Think
JULY 30, 2024
Listen to the podcast: So, you know that friction in a Customer Experience is bad. But have you also considered what friction means to an Employee Experience? I’ll give you a hint: it’s also bad.
Customer Think
JULY 30, 2024
Machine Learning (ML) is significantly transforming the way we utilize technology. However, the expansive usage of Artificial Intelligence (AI) and Machine Learning has made these tech-driven systems prone to the limitations of AI and ML models.
Customer Think
JULY 30, 2024
In the ever-evolving landscape of B2B marketing, digital transformation has emerged as a pivotal force, reshaping strategies, processes, and outcomes. Businesses are increasingly leveraging digital technologies to streamline operations, enhance customer engagement, and drive growth. This blog explores how digital transformation is revolutionizing B2B marketing and offers insights into its profound impact.
Customer Think
JULY 30, 2024
Salesforce and Workday announced a strategic partnership to blend customer, financial, and employee data in a shared data foundation that negates the need to duplicate data or build custom integration. The result? Optimized employee and customer experiences that up-level business outcomes for joint Salesforce-Workday customers. The strategic objective?
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
JULY 30, 2024
All-in-one SurveyMonkey offering for Customer Experience
Customer Think
JULY 30, 2024
Customer experience (CX) has become the new battleground for winning—and losing—business. The margins for error are tighter than ever, and even minor pitfalls in the customer service journey can demolish brand loyalty. Nearly 70% of consumers say they’ve stopped doing business with a company after one poor experience.
Customer Think
JULY 30, 2024
I originally wrote today’s post for Concentrix. It recently appeared on their site. This is a slightly modified version. In a recent study, Capgemini found that 60% of customer experience leaders expect artificial intelligence (AI) to have a “‘transformative” or “significant” impact on the experience.
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