Customer Think
JUNE 18, 2024
Image Rights for ECXO: Generated by MidJourney and DALL-E The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article source: [link] Introduction The advent of generative AI is reshaping the landscape of physical product design, driving innovation, practicality, and enhancing the customer experience.
Strategic Planning and Management Insights
JUNE 18, 2024
Explore how SME Strategy partnered with Cascadia Consulting to develop a successful marketing strategy for fleet electrification.
Force Management
JUNE 18, 2024
For revenue team leaders, no objective looms larger or more urgent than meeting aggressive revenue goals and satisfying the growth imperative. Recent studies show that the average tenure of CROs in SaaS startups lasts between 1.5 and 1.9 years. For commercial CROs, the average tenure jumps to two years, but the point remains: if you want to make a splash, there isn't time to spare.
Customer Think
JUNE 18, 2024
Email marketing is one of the most effective ways to connect with your audience. But what good is your perfectly crafted message if no one opens it? Or worse, if they open it but don’t click through to your content? If you’ve been struggling with low open and click-through rates, you’re not alone.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Strategic Communications
JUNE 18, 2024
I’ve been a rabid marketing practitioner for decades. I understand and believe in the power of marketing for companies of all types and sizes, across all industries. And, I’ll admit, there have even been times when I’ve been too eager to turn to marketing when a go-slow approach might have served me better. But, I’ve definitely come to realize that there are times to move ahead with a marketing initiative—and times to hold off.
Customer Think
JUNE 18, 2024
Customer Relationship Management (CRM) systems have evolved significantly over the past few years. As businesses become increasingly customer-centric, the demand for more sophisticated and integrated CRM solutions continues to rise. In 2024, the CRM landscape is poised for even more transformation, driven by technological advancements and changing business needs.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JUNE 18, 2024
In today’s digital landscape, there is a plethora of data involved in all aspects of business operations, but without a strategic roadmap, it can become misinterpreted or misplaced. Continue reading as we delve into the world of data mapping, uncovering its significance in optimizing processes and steering businesses towards informed decision-making.
NG Data
JUNE 18, 2024
The success of AI initiatives relies heavily on organizational culture and leadership. Leaders must drive AI readiness by educating and empowering employees, fostering collaboration between AI experts and other team members, and ensuring continuous investment in AI technology and skills development. This approach enables businesses to leverage AI for increased revenue, cost reduction, and competitive advantage.
Customer Think
JUNE 18, 2024
California is central to a booming travel business in the United States. Thanks to its wide range of attractions and active network of travel companies, California attracts millions of tourists annually. According to Emerald’s study, the U.S. travel and tourism industry significantly contributed $1.9 trillion to the economy in 2019. It added nearly $1.
NG Data
JUNE 18, 2024
In the transition to a cookie-less future, banks must leverage first-party data while maintaining privacy and regulatory compliance. By adopting privacy-centric strategies, banks can enhance customer experiences, boost engagement, and foster trust. Key tactics include contextual relevance in credit card offers, targeted marketing using first-party data, and ensuring transparency and fairness in data practices.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
JUNE 18, 2024
We all know that customer reviews are critical for businesses. But it is entirely possible to have too much of a good thing. If you’re trying to read and react to every piece of customer feedback, you’re going to wind up stressed, frantic, and ineffective.
NG Data
JUNE 18, 2024
Nine essential tools for demand generation marketing include HubSpot for CRM and automation, ChatGPT Pro for idea validation, and Originality.ai for content authenticity. Oktopost manages social media, Ahrefs provides SEO insights, and Lucky Orange offers website optimization. Drift enhances customer engagement with AI, Canva simplifies graphic design, and Metadata.io automates ad campaigns.
Flevy
JUNE 18, 2024
The Healthcare industry is a cornerstone of societal well-being, encompassing a vast array of services from primary care and specialized medical treatments to pharmaceutical manufacturing and health insurance. This sector is experiencing rapid growth driven by aging populations, technological advancements, and increasing healthcare expenditures. According to Deloitte, global healthcare spending is expected to rise at a CAGR of 5% from 2020 to 2024, reflecting the escalating demand for quality he
NG Data
JUNE 18, 2024
Traditional customer satisfaction metrics like surveys and Net Promoter Scores (NPS) are often unreliable. The article suggests using customer journey analytics for more accurate insights into customer behavior. With the growth of digital banking, financial institutions should invest in advanced digital experience platforms (DXPs) to better understand and enhance customer engagement.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
JUNE 18, 2024
Alchemer Pulse Summarizes and Analyzes Open Text Feedback, Delivering Actionable Customer Insights and Opportunities
NG Data
JUNE 18, 2024
Coca-Cola's Global CMO, Manolo Arroyo, asserts that AI will significantly transform marketing by enhancing growth and effectiveness. Since early 2023, Coca-Cola has shifted from traditional media to AI and digital strategies, focusing on rapid learning and embracing failures. Arroyo highlights the importance of upskilling in martech and AI and fostering diverse perspectives, as seen in their "Real Magic" campaign developed by young creatives.
Customer Think
JUNE 18, 2024
Publish to Syndicate fosters collaboration across technical and learning and development teams
NG Data
JUNE 18, 2024
Spotify's latest campaign, the largest since "Wrapped," highlights the personal and relatable connections users have with the platform. Using real-life stories and user data, the campaign demonstrates Spotify's role in enhancing individual listening experiences. It spans digital, social, out-of-home, and TV formats to deepen engagement and showcase Spotify's integral role in everyday life.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
JUNE 18, 2024
Listen to the podcast: How you feel in a moment, or your overall mood significantly influences decision-making. Today, we dig into moods and motivational biases that influence experience outcomes. More than one thing happens in a customer experience, from individual heuristics (i.e., shortcuts in our thinking) to biases or other psychological concepts.
Nutshell
JUNE 18, 2024
You may not have labeled them as such, but we’ve all used brainstorming tools at some point to capture our thoughts and ideas when the creative juices are flowing. They play an essential role in recording those all-important brain waves that inevitably add value to your business. However, different situations call for different types of brainstorming tools.
Customer Think
JUNE 18, 2024
Podcast Today’s interview is with Prashaant Huria, who is the Chief Technology Officer for Unilever’s Digital Distributive Trade business. Prashaant and I connected after he spoke at Adobe’s Global Summit in Las Vegas back in late March. We talked about how they got 2.
AchieveIt
JUNE 18, 2024
Imagine yourself in the shoes of an assistant teacher at a daycare. You walk into your room, full of 3 and 4-year-old smiling faces. Then, their smiles all drop and turn to tantrum-level rage — all because their favorite cereal brand is now boasting a new box design. The fun games and jokes that were just on the back of the box yesterday are replaced with boring nutrition facts and pictures of plants and veggies.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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