Distinguishing Between Coaching and Managing (And Why It Matters)
The Center for Sales Strategy
JANUARY 25, 2024
Depending on the organization, the person leading a sales team may be called a manager, a leader, or a coach. For many people leading a team and for their team members, the name doesn’t matter because the job description is the same. They are the person responsible for guiding their team toward hitting their sales goals. But the difference between managing and coaching has become a hot-button issue.
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