Fri.Jan 12, 2024

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The Rise of 'K-everything': How Culture Fuels Business Growth

Hubspot Sales

Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Two companies jumped out at me right off the bat: ? Elorea : A high-end fragrance company with roots in South Korea that aims to challenge the Eurocentric perfume industry. ? Musinsa : An online marketplace that caters to Korean fashion lovers, with curated selections of 1k+ brands and its own private label.

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Five Must-Dos for Running Effective Customer Advisory Board Internal Stakeholder Meetings

Customer Think

As customer advisory board (CAB) managers maintain the momentum of the programs, one of the key checkpoints on initiative status will be their internal stakeholder meetings. After all, such stakeholders are key to ensuring program success and confirming CAB managers have the requisite “air cover” to mandate everyone is doing their part.

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The Role of User-Generated Content in Building Brand Trust

Strategic Communications

In the digital marketing landscape, authenticity and connections with consumers are paramount. A great way to connect with and engage your audience, while leveraging the power of word-of-mouth is through user-Generated Content (UGC). UGC can play a significant role in building brand trust and engagement. But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive?

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MadCap Software Acquires Xyleme to Expand Suite of Intelligent Content Management Products

Customer Think

Agreement brings together trusted, industry-leading, enterprise-class solutions that deliver on organizations' technical documentation, training and compliance demands

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How To Deliver Value For An Invisible Product With Keith Farley

Strategic Planning and Management Insights

Keith Farley shares the best strategies and most relatable approaches to selling an intangible and invisible product.

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Leveraging Chaos Engineering To Test The Resilience Of Distributed Computing Systems

Customer Think

Let us start by first understanding what distributed computing systems mean. The term may seem somewhat alien. But a look into some well-known case studies will show how familiar you are with the technology. In distributed computing systems, multiple computers work together as a powerful single computer to resolve a common problem.

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rollout-2024-strategic-plan

OnStrategyHQ

The new year has just begun and you’re ready to start your next planning cycle for your business goals and future growth. Now is a good time to roll out your 2024 strategic plan. But where do you even start with your strategic planning process ? Do you need to set your objectives and key results first, or set your vision statement ? Not quite yet.

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Mobile App Development in the Age of AI: Friend or Foe?

Customer Think

Imagine a future where your phone app reads your mood, predicts your needs, and personalizes your experience with uncanny accuracy. This isn’t science fiction; it’s the reality shaping up with the meteoric rise of AI in mobile app development.

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AI Leadership: Fostering a Culture of AI Experimentation and Strategic Growth

OnStrategyHQ

It feels like the AI revolution has shifted the world into overdrive. Not since the Industrial Revolution have we seen a technological advance have such a widespread and rapidly growing impact on several industries at one time. We can imagine that it must feel overwhelming to try to figure out how your organization fits into this paradigm (believe us, we’re in the same boat!).

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How to Grow Your Company Without Having to Guess

Customer Think

I can’t take credit for this headline. These words came from Vince Warnock, who interviewed me for his “Chasing The Insights” podcast a few weeks ago. Vince and I were delightfully on the same customer-pleasing track. He has some wonderful stories to tell, and yes, some great insights, and a fantastic sense of humor.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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6 Brands That Could Change Loyalty & CX Trends In 2024

Customer Think

If customer relationship marketing were to be recognized for its innovation, the best likely measure of it would be the millions of loyalty programs it has spawned. Most, however, are more likely to be copycatting than introducing new ideas. So let’s change that.

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It’s the People, Stupid: Building Excellence in Sales Leadership

Customer Think

Colleen Stanley and Steven Rosen from the Sales Leadership Awakening podcast discuss how building excellence in sales leadership starts with having the right team. Sales leaders must be willing to make tough decisions about non-performers and proactively recruit top talent.