The Center for Sales Strategy
FEBRUARY 28, 2024
It takes a unique set of talents to be successful in B2B sales. People who are naturally self-motivated and have a strong desire to win consistently outperform the rest. But here’s the catch — these same people are those who crave recognition for their performance the most. Recognition isn’t just “nice to have;” but a crucial element in boosting employee motivation and job satisfaction.
Customer Think
FEBRUARY 28, 2024
Due to tech advancements, the consumer journey has changed a lot. The customers are already expecting too much because, through the internet, they want a personalised touch to their experience. 52% expect to use ChatGPT to answer customer questions, and 43% to outreach potential customers.
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Nutshell
FEBRUARY 28, 2024
As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. With the technology at our fingertips today, you can proactively reach out to visitors who are considering your solution without them needing to fill out a form.
Customer Think
FEBRUARY 28, 2024
One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, ” Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Cracking the code on what drives marketing effectiveness can be incredibly difficult.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Force Management
FEBRUARY 28, 2024
Leading your organization to sustained revenue growth begins by honing your greatest asset: your talent. Every organization has its top performers, and usually others within the ranks hold the potential to become elite. When organizations invest in the learning, coaching, and development needed to level-up each team and player, they give themselves a competitive advantage at every touch-point in the customer journey.
Help Scout
FEBRUARY 28, 2024
VP of People Leah Knobler shares why we outgrew our old performance management system, how we revamped the process to embrace a more performance-driven culture at Help Scout, and what we've learned along the way.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
FEBRUARY 28, 2024
Banks and credit unions nationwide can now issue customers the industry's most advanced debit cards
Corporate Visions
FEBRUARY 28, 2024
Metrics found easily in win-loss and voice of the customer programs can show how you're tracking to your KPIs on overall business goals, operational efficiency, and the success of specific projects.
Customer Think
FEBRUARY 28, 2024
As you know, I am very interested in how organizations are using business applications, which problems they do address, and how they review their success. In a next instance of these customer interviews, I had the opportunity to talk with Melissa Gordon, Executive Vice President, Enterprise Solutions at Tidal Basin about their journey with Zoho.
ACT
FEBRUARY 28, 2024
Are you looking for ways to minimise churn rates and win more loyal customers ? Or perhaps, you want to boost the return on investment (ROI) of your marketing and sales efforts? In either case, overly pushy sales tactics won’t get you too far in a competitive market where your potential customers have a sea of options in front of them. In a consumer-driven market, it’s only natural that customers don’t have the patience to deal with negative purchase experiences or service limitations during the
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
CSSP
FEBRUARY 28, 2024
In my last two posts, I discussed two of the three things that people get wrong in strategic planning: information and buy-in. Today, I’ll be discussing the third thing: sources and estimates. Data Sources As I mentioned in a previous post, people tend to want to find definitive sources of data for their strategic planning. These sources rarely exist.
ACT
FEBRUARY 28, 2024
Are you looking for ways to minimise churn rates and win more loyal customers ? Or perhaps, you want to boost the return on investment (ROI) of your marketing and sales efforts? In either case, overly pushy sales tactics won’t get you too far in a competitive market where your potential customers have a sea of options in front of them. In a consumer-driven market, it’s only natural that customers don’t have the patience to deal with negative purchase experiences or service limitations during the
Corporate Visions
FEBRUARY 28, 2024
Metrics found easily in win-loss and voice of the customer programs can show how you're tracking to your KPIs on overall business goals, operational efficiency, and the success of specific projects.
ACT
FEBRUARY 28, 2024
What happens when businesses stop listening to their customers ? Better competitors replace them. Blackberry, Yahoo!, MySpace, and, more recently, Facebook are classic examples. The data confirms it: 80 percent of customers prefer working with companies that offer a personalised user experience that aligns with their customer preferences. To create new products and services that solve real problems and optimise customer retention , you must listen to customer feedback and base your decision-maki
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Customer Think
FEBRUARY 28, 2024
In Mary Shelley’s pioneering 1818 Gothic horror novel Frankenstein, a mad scientist assembles a monster from human remains, animating life into it with a surge of electricity. The miserable monster eventually busts out and causes widespread mayhem and destruction. The financial, retail, and loan worlds have a Frankenstein of their own: synthetic identity fraud.
Help Scout
FEBRUARY 28, 2024
Learn the basics about knowledge management and some practical tips to start building your own system.
Customer Think
FEBRUARY 28, 2024
Imagine that an activity you’ve always loved, like cooking or hiking, suddenly turns you off. Now picture nearly one in 10 people experiencing the same change. How could that alter our culture? This is how appetite-suppressing drugs such as Ozempic and Mounjaro can work on their users, in part.
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