The Center for Sales Strategy
JUNE 4, 2024
As a B2B senior sales leader, you know the pressure of driving consistent growth. But what happens when your once-thriving sales organization stalls? Stagnant sales pipelines and flat revenue can be a symptom of deeper issues. This is a roadmap that equips you with insights, action items, and a clear path to transform your team into a growth machine.
Nutshell
JUNE 4, 2024
Great employees make great businesses. That’s why it’s vital to business growth to make sure you’re hiring talent that is the best possible fit for your company. You need to make sure that you have the best applicant tracking system to narrow down the hundreds of resumes that come your way after a job posting. A good applicant tracking system – ATS for short – helps you navigate the often tedious and error-prone process of sifting through applications to find those who qualify for the next step
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Customer Think
JUNE 4, 2024
No executive or CX professional sets out to create a poor experience for their customers or team members. No one wants to make repeated bad impressions, or for customers to leave 1-star reviews, but it happens. In this blog, I’ll explore nine ways companies inadvertently create tragic customer outcomes and how to avoid them. 1.
Nutshell
JUNE 4, 2024
If you’re still manually analyzing or struggling to get value from your business data, it’s time to find a high-quality business intelligence (BI) tool. BI software is an essential tool for any growing business that wants to improve efficiency and leverage the power of its data. Business intelligence tools make data analysis quick and easy, providing insights that help teams make more informed decisions and drive revenue.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Customer Think
JUNE 4, 2024
I’ve been hearing a lot lately about how hard ‘change’ is. Take heart! Change only seems hard because of the way we’re going about it. I’ve been developing systemic brain change models for decades and I’d like to offer my two cents to explain the reasons there’s so much unnecessary failure.
NG Data
JUNE 4, 2024
Pepsi has launched its first significant logo redesign in 14 years, aiming to blend modern aesthetics with nostalgic elements. The updated visual identity features a striking electric blue and black palette while reintegrating the Pepsi name within the iconic globe, a change driven by consumer feedback. This redesign is intended to evoke the “ripple, pop, and fizz” that defines the brand's essence.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
NG Data
JUNE 4, 2024
Digital marketing maturity in the banking industry continues to lag due to regulatory compliance, legacy technology, and a lack of expertise. Banks and credit unions need to invest in digital channels, especially mobile apps, which offer personalized services and targeted notifications. Encouraging innovation and experimentation is essential. By leveraging digital marketing tools, financial institutions can enhance customer experience, drive growth, and gain a competitive edge.
Customer Think
JUNE 4, 2024
A Master Class Part 3: Unlocking The Psychology of Customer Experience Listen to the podcast: Welcome to the third episode of our Master Class series on the Psychology of Customer Experience. This series is designed to explore the foundational concepts of the behavioral sciences.
NG Data
JUNE 4, 2024
Justin Hendrickson, EVP of First Harvest CU, advises his younger self to embrace discomfort for growth. He emphasizes the importance of continuous learning and adaptation in the credit union industry. Hendrickson believes in pushing boundaries to achieve a truly member-centric approach, advocating for innovation and resilience in facing industry challenges.
Customer Think
JUNE 4, 2024
Customer feedback is not just a buzzword; it’s the heartbeat of your business. It’s the bridge between your assumptions about your product’s performance and the reality of your customers’ experiences. In an era where customer satisfaction can make or break a brand, mastering a feedback strategy is not just beneficial—it’s essential.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
NG Data
JUNE 4, 2024
Artificial intelligence (AI) is revolutionizing marketing strategies by providing tools that enhance efficiency and effectiveness across various functions. AI enhances marketing by improving data analytics, content creation, customer personalization, media buying, and customer support. It provides actionable insights, generates various content types, tailors interactions, optimizes ad placements, and offers 24/7 support via chatbots.
Customer Think
JUNE 4, 2024
Businesses can now observe and act on post-sales customer interaction signals directly within Snowflake without data movement
Strategic Communications
JUNE 4, 2024
I was playing Solitaire on a flight recently night and was struck by how much I like developing and following standardized processes, yet how likely I am to vary from a process when I think it’s appropriate. The trouble is this tendency can be particularly confusing and frustrating to others—especially employees! “Hey! You told me to do that, and I did it, and now you’re telling me I should have done…” or “Hey!
Customer Think
JUNE 4, 2024
In case you have been vacationing in a cave, there has been a controversial trial taking place in Manhattan and earlier this week, the Jury heard closing arguments. In a jury trial, closing arguments can take several hours or even days!
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
QYMATIX
JUNE 4, 2024
How can B2B manufacturing and distribution increase return on sales (ROS) using strategic sales controlling and predictive sales? Is there a sales and marketing KPI that manufacturing and industrial distribution companies can use to measure the efficiency of their teams? Yes, there is, The Return on Sales or ROS. Sales executives also define ROS as a net profit rate.
Cranfield Executive Development
JUNE 4, 2024
Cranfield creates an innovative and bold new programme to reset the direction of executive education - THRIVE: Passion, Purpose, Performance.
Customer Think
JUNE 4, 2024
Can department stores evolve enough to regain relevance? It might take more than the magic of Macy’s.
NG Data
JUNE 4, 2024
Pepsi has launched its first significant logo redesign in 14 years, aiming to blend modern aesthetics with nostalgic elements. The updated visual identity features a striking electric blue and black palette while reintegrating the Pepsi name within the iconic globe, a change driven by consumer feedback. This redesign is intended to evoke the “ripple, pop, and fizz” that defines the brand's essence.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
JUNE 4, 2024
Photo 159230744 | Job Interview © motortion | Dreamstime.com I routinely ask groups of managers, by a show of hands, how many would consider themselves to be a purpose-driven leader at work. I see a lot of hands. Next, I ask how many would consider themselves to a values-driven leader at work.
Cranfield Executive Development
JUNE 4, 2024
The executive development industry has been particularly bad at explaining the value we bring, often recoiling at the question of impact or even colluding with the myth of certain outcomes.
Customer Think
JUNE 4, 2024
The requirement to assess, test, understand and evidence client outcomes under Consumer Duty, on an ongoing basis, hasn’t been given the column inches it needs. Headline writers, rightly so, have been preoccupied with the go-live elements and early implementation.
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