The Center for Sales Strategy

JULY 24, 2024

The media sales industry faces a significant challenge: securing quality appointments with prospects ready to do business. Media salespeople excel when engaging with prospects, identifying needs, and selling solutions, but the current system forces them to spend excessive time cold calling. This inefficiency leads to only one or two quality appointments a week, hindering even the most talented sellers from achieving better results.

Media 104

Media Sales 104

FinListics Solutions

JULY 24, 2024

The fourth quarter crunch is only a few short weeks away. InsightsIQ by FinListics is your secret weapon to transform your approach.

Sales 88

Sales 88

Customer Think

JULY 24, 2024

In the ever-evolving customer support landscape, knowledge managers face the dual challenge of keeping help content relevant and integrating new technologies like AI and automation. Often, they must secure buy-in from stakeholders who may not fully grasp the crucial role effective knowledge management plays in enhancing customer experience (CX) and operational efficiency.

Customer Experience 69

Customer Experience Management Stakeholders 69

NG Data

JULY 24, 2024

The use of AI in marketing reveals that AI technologies are rapidly transforming the landscape of digital marketing. Marketers are increasingly leveraging AI tools to personalize content, predict consumer behavior, and automate interactions, leading to more efficient and targeted marketing efforts. This shift is also driving a surge in demand for AI-related skills among professionals, prompting many to pursue upskilling opportunities.

Marketing 59

Marketing Decision-making Digitalization 59

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

JULY 24, 2024

Do you need to lose 10 pounds? Are you exercising as much as you need to? What about your eating habits – should you be eating healthier? I bet there are several things you need to do to be healthier that you’re not doing. Is it because you don’t have a need? Nope.

Sales 64

Sales 64

AchieveIt

JULY 24, 2024

You and your team started implementing a new strategy a year ago, based on a strategic plan that took months to create. You’ve been working hard since then, but you’re wondering if all this effort is really paying off. Many organizations rely on gut feeling or anecdotal evidence to evaluate the success of their strategy implementation process.

Government 52

Government Profitability Decision-making Stakeholders 52

NG Data

JULY 24, 2024

The growing trend of humorous advertisements, highlighting their effectiveness in engaging audiences and enhancing brand recall. It argues that while purpose-driven ads often carry serious messages, they may lack the memorability and relatability that humor provides. The piece emphasizes that humor, when executed well, can make brands stand out and resonate with viewers, as seen in successful campaigns like Lynx’s ‘Robbery’ and Uber Eats’ ads.

Advertising 52

Advertising 52

Customer Think

JULY 24, 2024

Innovations in CRM for the service industry are helping organisations collect, analyse and process customer information more and more efficiently while automating most business processes. Using CRM allows companies to communicate more effectively with their customers and increase profits. And rapidly developing analytical tools make CRM even better and more convenient.

CRM 52

CRM Profitability Innovation Communication 52

NG Data

JULY 24, 2024

The overuse and misunderstanding of "brand storytelling" in marketing. It emphasizes the importance of conflict in storytelling, differentiating between showmanship (long-term brand-building) and salesmanship (short-term direct response). The article suggests a balanced approach, citing the "60:40 rule" for spending on brand-building and performance marketing.

Marketing 52

Marketing 52

Customer Think

JULY 24, 2024

He who does not trust enough, will not be trusted. Catherine/Kate Bourlier Masson in LinkedIn[1] stated: Empathy + Shared Values + Safety & Reliability = Trust over Time. She got my attention. How important is trust? Is trust one of our core values?

52

52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

NG Data

JULY 24, 2024

In response to shrinking marketing budgets in the financial services sector, CMOs are reallocating resources towards digital channels, particularly social media ads and SEO, while reducing emphasis on email marketing. The need for transparency with price-sensitive customers is emphasized, as is the importance of demonstrating marketing's value to prevent further budget cuts.

Financial Services 52

Financial Services Marketing Digitalization Media 52

Customer Think

JULY 24, 2024

Leadership is a practice. And like any practice, it is learned over time, through many experiences, some good, and some not so good. We learn not only academically, but experientially through experimentation, doing things we’ve never done before, making mistakes, and then applying what we learned to the next challenge.

Leadership 52

Leadership 52

RAIN Group

JULY 24, 2024

If you want to connect with B2B buyers, you must contend with numerous obstacles to break through the noise and set meetings. Deciphering buyer decision roles, navigating purchasing processes, and standing out in a sea of content, emails, and social media messages is a challenge.

B2B 52

B2B Media Meetings Sales 52

Customer Think

JULY 24, 2024

Digital transformation is no longer a buzzword but a critical component for businesses striving to stay competitive in the rapidly evolving digital landscape. While the benefits of digital transformation are clear, quantifying these benefits and demonstrating return on investment (ROI) can be challenging.

Digital Transformation 52

Digital Transformation Digitalization 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Revegy

JULY 24, 2024

According to Gartner, by 2025, 75% of B2B sales organizations will augment traditional sales playbooks with AI and data-driven insights. Generative AI can help transform your sales strategies, making them not only data-driven but also predictive, personalized, and incredibly efficient. This technology offers tools that bring science fiction to reality, revolutionizing your sales efforts.

B2B 40

B2B Sales Organization Account Planning 40

Customer Think

JULY 24, 2024

Merchandisers can now chat with an AI assistant to help create an enticing assortment and display for shoppers in real-time

52

52

Customer Think

JULY 24, 2024

Listen to the podcast: I often say there is never one thing happening in a Customer Experience; instead, there are multiple things at work. Therefore, one theory or concept will not explain your customers’ behavior; instead, you need the effects of several combined theories.

Customer Experience 45

Customer Experience 45