Alliance Management: The Strategic Lever Every C-Suite Needs to Pull
Peter Simoons
DECEMBER 1, 2024
Alliance management is often seen as an accessory to a business strategy when, in fact, it’s the strategic thread that ties together revenue growth, cost savings and innovation in ways few other functions can. For today’s C-suite, unlocking the full potential of strategic alliances isn’t optional, it’s essential. As businesses confront increasingly complex markets, fluctuating demand and mounting competitive pressures, alliances become a direct route to new revenue streams, faster product develo
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