Tue.May 14, 2024

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Active Listening Skills: Understanding Your Prospect’s Needs

Brooks Group

Understanding your prospect’s needs is arguably the most critical aspect of being a successful salesperson. It goes far beyond simply knowing the features and benefits of what you’re selling—it requires active listening skills and the right sales questions. Truly grasping your prospect’s pain points, challenges, objectives, and desired outcomes allows you to position your product or service as the ideal solution to their specific situation.

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CX Design: What Can Companies Do to Compete with Tech Giants? – Part II

Customer Think

CX Design: What Can Companies Do to Compete with Tech Giants? – Part II Medium and small players entering markets dominated by giants like SAP, Oracle, and Salesforce face some substantial challenges, with significantly fewer resources at their disposal. However, they also have unique opportunities to differentiate themselves and capture market share.

Marketing 100
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Securing Appointments Through Social Selling

The Center for Sales Strategy

The most common frustration I hear from B2B sales and marketing leaders is their inability to secure first appointments with qualified prospects. The common sentiment that I hear over and over again is this. “We do really well as a sales team when we have an opportunity to tell our story. But we’re just not getting enough at-bats.” For several years, traditional outbound prospecting methods (cold calling and email) in B2B selling have become less productive.

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CPG Study: Complaint Handling is More Challenging. Yet 40%+ Delight is Attainable

Customer Think

A new CCMC study of 8,500 respondents has found difficult-to-handle Covid/Supply Chain/Inflation issues have come to the fore along with more intense emotions and social media use. And, surprisingly, much higher levels of delight with some responses, especially digital.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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8 Effective Customer Communication Skills for Your Small Business

Groove HQ

When a customer has an issue, how you communicate can make the difference between them leaving a 5-star review or turning to your competitor. Customers come in all shapes and sizes: friendly and patient, interested and indifferent, angry and erratic, etc. So how can you make sure that no matter what the situation is, you get […] The post 8 Effective Customer Communication Skills for Your Small Business appeared first on Groove Blog.

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[Research Round-Up] The Latest From NetLine On B2B Content Consumption

Customer Think

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.

B2B 72

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CommBox launches Connect partner programme, offering market-leading automation and AI capabilities to customer service ecosystems

Customer Think

Opens CommBox's market-leading technology to the broader customer service ecosystem

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Encouraging Empathy in Customer Service Teams

Help Scout

Empathy is a core component of every good customer experience. Learn why it’s important and ways to infuse empathy into your customer service interactions.

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8 Effective Customer Communication Skills for Your Small Business

Groove HQ

When a customer has an issue, how you communicate can make the difference between them leaving a 5-star review or turning to your competitor. Customers come in all shapes and sizes: friendly and patient, interested and indifferent, angry and erratic, etc. So how can you make sure that no matter what the situation is, you get […] The post 8 Effective Customer Communication Skills for Your Small Business appeared first on Groove Blog.

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Key interpersonal skills for business leaders and managers

ACT

“Interpersonal skills” is an umbrella term for how you build rapport , or communicate and interact with others. These are the skills that enable you to work with and lead team members. They also help you build strong relationships and keep your team performing at its best. When it comes to business interpersonal skills, the following are a must: Communication skills Effective communication skills are a hallmark of outstanding leaders.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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When Technology Can Be An Impediment To Change

Envisio

Recently, an Assistant County Administrator said to me: “Y’all make great software, but I can’t use it.” Needless to say, this comment stopped me in my tracks. What was behind a statement like this? What was I missing? In what scenarios would our software not benefit a local government? In the technology space, we set out to solve real world challenges by developing solutions that streamline processes.

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Key interpersonal skills for business leaders and managers

ACT

“Interpersonal skills” is an umbrella term for how you build rapport , or communicate and interact with others. These are the skills that enable you to work with and lead team members. They also help you build strong relationships and keep your team performing at its best. When it comes to business interpersonal skills, the following are a must: Communication skills Effective communication skills are a hallmark of outstanding leaders.

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Driving Growth: Insights from PwC Denmark’s Salesforce Journey

Arpedio

What to Expect Event Details Sign Up June 13, 2024 | 8.45 AM | Copenhagen Driving Growth: Insights from PwC Denmark’s Salesforce Journey Discover how PwC Consulting Denmark, with a team of 500 consultants, maximizes Salesforce for impactful results, showcasing both global leadership and efficient local operations. Sign up here What to Expect Join us for ‘Good Morning, Sales’ at PwC on June 13 from 8:45-10.15 AM.

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Why are account managers not cross selling and upselling during client meetings?

Account Management Skills

Why do account managers not cross sell and upsell during client meetings? When agency owners come to me for account management training, they’re really looking for 3 outcomes: More predictable client retention and revenue from existing accounts A repeatable process for point 1 (so the skills don’t sit with just one person) A competitive advantage (the compounding effect of 1 & 2 becomes a point of difference) In 2023 and beginning of 2024 many agencies found their new business pipeline

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten