Tue.Nov 14, 2023

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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

Did you know NASA plans to build houses on the moon by 2040 ? This means that in 17 years, you might be selling space voyages. Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) and more about how we'll sell them. This is largely influenced by the changing expectations of buyers, which have seen considerable shifts in the past few years.

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Professional Branding: 3 Things That Are Helping or Hurting Your Reputation Online

The Center for Sales Strategy

Most of us have posted so much on social media, it’s hard to remember it all. But the internet doesn’t forget. When was the last time you did a brand audit of yourself? If you’re a professional in sales or leadership, will your online brand send the message you want?

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AI as a Co-Trainer in Leadership Development

MDI Training

Artificial Intelligence as a Co-Trainer in Leadership Development In a world that is constantly evolving, we at MDI always strive to be at the forefront of finding innovative ways to promote and sustainably improve leadership development. Our collaboration with the MDI AI co-trainer “AICo” represents an exciting step in this direction. This ongoing experiment allows us to explore the role of artificial intelligence in leadership development and understand its impact on our participan

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Top 5 Tips to Build an Effective Customer Marketing Strategy

SBI Growth

Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023. With the rising difficulty in pursuing new logo acquisitions, many CEOs are choosing to go back to their existing customer base in 2024.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Movie Contrasts the Best and Worst Salespeople

Customer Think

This makes two movie posts in a row! Last week I used Sound of Freedom to illustrate that companies don’t know what they don’t know about sales. This week I’m using GameStop: Rise of the Players because of how the movie allows me to contrast the best and worst salespeople.

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Enhance the employee experience with Zendesk’s latest innovations

Zendesk

Recent years have brought to light the important role employee experience (EX) plays in a company’s success. According to a study by Harvard Business Review , a company can increase its revenue by 50 percent by improving its employee experience. In our 2023 Employee Experience Trends Report , 79 percent of EX professionals said that EX will be a higher priority within the next 12 months.

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Sales Strategy: 4 Common Pitfalls for Sales Leaders to Avoid

Brooks Group

What is a sales strategy? It’s a long range plan for reaching a goal. But knowing whether you’re moving in the right direction is easier said than done. Every sales leader understands there are pitfalls to building a sales strategy. Many sales teams engage in activities that are working against them, without even realizing it. This post walks you through the four pitfalls of sales strategy and provides best practices to avoid them.

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How to safely realise the enormous potential of Al – Interview with Juliette Powell and Art Kleiner

Customer Think

Listen to Podcast. Today’s interview is with Juliette Powell and Art Kleiner. Juliette is an author, entrepreneur, technologist, and strategist, who works at the intersection of culture, data science, and ethics and Art is a writer, editor, consultant/facilitator and entrepreneur with a background in technology, business culture, scenario thinking and organizational learning.

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Generative AI and Copyright Issues: What You Need to Know

Strategic Communications

Generative AI (ChatGPT is one popular example) holds a lot of promise for researchers and content creators of all kinds, but it may also pose some risks that have not yet been fully explored, such as the risk of copyright infringement. As an AI tool crawls the internet and digital sources for information to respond to users’ queries, the information that’s pulled often belongs to other content creators.

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Relevance, reliability, responsibility are key for AI – the SAP way

Customer Think

The News A lot is going on in the SAPverse during October and the early days of November 2023.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. He asked himself and ChatGPT the same questions to determine the differences. Read this blog post to see the results.

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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of “The CMO Survey”

Customer Think

Source: “The CMO Survey” (Christine Moorman, 2023) (This month’s Research Round-Up is devoted entirely to the Fall 2023 edition of “The CMO Survey.” This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.

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The Art of Sales and Customer Success Harmony

SmartKarrot

In the intricate tapestry of business success, the seamless collaboration between Sales and Customer Success emerges as a key determinant of long-term customer satisfaction and retention. As someone deeply entrenched in the world of customer success, I, Shruthi Sharma, believe that the synergy between these two functions is not just beneficial; it is indispensable.

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Low Risk, High Reward: 3 Places for AI in Your Contact Center

Customer Think

With all the buzz around artificial intelligence (AI), many contact center leaders feel like they’re already falling behind with AI adoption. Implementing any new technology is daunting, and when it comes to AI, the pace at which it is developing can leave even the most innovative customer experience organizations racing to catch up.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Acquia Introduces the Most Complete Digital Experience Optimization Solution

Customer Think

Expands industry-leading digital experience platform (DXP), enabling marketers to create more productive digital journeys for all users

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Acquia to Acquire Monsido, Expanding Commitment to Digital Accessibility, Website Optimization, and Compliance

Customer Think

Adds industry-leading capabilities to Acquia's open digital experience platform for building, managing, and delivering optimized and inclusive website experiences