Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges. What is surprising is that despite having demanding sales roles for new and existing clients, many professional services marketers have received little formal sales traini

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

The Center for Sales Strategy

NOVEMBER 1, 2023

Have you ever hired someone who seemed perfect on paper, but ended up being a terrible fit for your team? What about someone who blew you away during the interview process, but then turned out to be a totally different person once you brought them on board? If we each had a crystal ball to gaze into, the hiring process would be so much easier. Instead, hiring the wrong person is oftentimes a tough learning experience.

Management 128

Management 128

Account Manager Tips

NOVEMBER 1, 2023

Overwhelmed as a key account manager? Discover the power of delegation to manage your workload effectively.

Key Account Management 113

Key Account Management Account Management Management 113

Zendesk

NOVEMBER 1, 2023

More than ever, IT leaders are experiencing a greater level of responsibility: from taking charge of data security to implementing AI, these technology professionals play an increasingly vital role in how CX is delivered to customers. Zendesk’s Paulette Chafe , head of customer insights and thought leadership, has kept a close eye on these trends. She sat down to explore these issues with Conversations with Zendesk host Nicole Saunders, where they dove into the in-depth research that led to Zend

Manufacturing 75

Manufacturing Leadership Customer Experience 75

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Account Manager Tips

NOVEMBER 1, 2023

Overwhelmed as a key account manager? Discover the power of delegation to manage your workload effectively.

Key Account Management 100

Key Account Management Account Management Management 100

Customer Think

NOVEMBER 1, 2023

The context in which people consider buying something has a significant impact on how the buying decision is made and on what is (or isn’t) ultimately bought.

Marketing 64

Marketing B2B Digitalization 64

Customer Think

NOVEMBER 1, 2023

Image by Gerd Altmann from Pixabay Early in my career as a contact center manager, I did many things that make me cringe nowadays. One such thing was requiring my team to end every call by asking customers, “Is there anything else I can help you with.

Management 59

Management 59

Strategic Planning and Management Insights

NOVEMBER 1, 2023

Scott McGohan, author of Culture Is an Inside Job, shares the leadership lessons he has accumulated in his 35-year journey from disruptive hero to sage leader.

Leadership 59

Leadership 59

Customer Think

NOVEMBER 1, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013.

Software 52

Software Software Marketing 52

AchieveIt

NOVEMBER 1, 2023

There are more than 30 million small businesses in the U.S. If I asked you to divide these companies into categories based on annual revenue, how many would fall into the $1-10 million revenue tier? How about $10-50 million or above $50 million? These businesses comprise only about 4% of those in the U.S. The remaining 96% have less than $1 million in annual revenue.

Energy and Utilities 52

Energy and Utilities Decision-making Business Planning Innovation 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

NG Data

NOVEMBER 1, 2023

Rising interest rates will send banks 'back to the future:' They’ll lean more heavily on deposit-gathering strategies in a way the industry has not seen in nearly two decades, but also start to wrap that into a more holistic relationship approach for their customers. The post Shakeup in Retail Banking Strategy Spurs Product and Branch Innovation appeared first on NGDATA.

Banking 52

Banking Retail Innovation 52

Envisio

NOVEMBER 1, 2023

Envisio helps public sector leaders to drive better community outcomes through the delivery and transparent communication of their most important plans. Today, we are delighted to announce the launch of Envisio Projects – a suite of project management tools to help manage, deliver, and communicate Capital Improvement Plans (CIP). Building on Envisio’s powerful analytic capabilities, beautiful public dashboards, plan management tools, and comprehensive progress reporting, Projects extends t

Management 52

Management Government Stakeholders Decision-making 52

NG Data

NOVEMBER 1, 2023

It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are online "almost constantly," according to Pew Research). So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

Banking 52

Banking Marketing Digitalization 52

NG Data

NOVEMBER 1, 2023

It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are online "almost constantly," according to Pew Research). So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

Artificial Intelligence 52

Artificial Intelligence Banking Digitalization Marketing 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

NG Data

NOVEMBER 1, 2023

It's the digital age. Between work, shopping and entertainment, we're online several times a day (and an increasing number of us are online "almost constantly," according to Pew Research). So why am I, a digital marketer, talking about traditional marketing? Because we still operate in the physical world. While online consumes much of our daily life, it's not everything—not yet.

Banking 52

Banking Digitalization Marketing 52

NG Data

NOVEMBER 1, 2023

In an email late last week, CUNA and NAFCU officials have asked for input from credit union CEOs to help shape what America’s Credit Unions will be, if the merger of the two organizations is approved. The post CEOs Asked to Help ‘Shape’ America’s Credit Unions appeared first on NGDATA.

Organization 40

Organization 40