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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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Key Takeaways Engagement Drives Visibility : In 2025, the LinkedIn algorithm prioritizes engagement, favoring posts that spark comments and shares. 2025 Algorithm Changes : The LinkedIn algorithm doesnt prioritize outbound links, focusing instead on content that keeps users engaged on the platform. Content Relevance is Key : The LinkedIn algorithm ranks posts higher when they are relevant to your audience and encourage meaningful interactions.
Key Takeaways Engagement Drives Visibility : In 2024, the LinkedIn algorithm prioritizes engagement, favoring posts that spark comments and shares. 2024 Algorithm Changes : The LinkedIn algorithm doesn’t prioritize outbound links, focusing instead on content that keeps users engaged on the platform. Content Relevance is Key : The LinkedIn algorithm ranks posts higher when they are relevant to your audience and encourage meaningful interactions.
If you run a startup or small business, you know the pain involved in losing a customer. You probably wish you had a way to better understand their feelings toward your business before hearing that they’re done with you. Customer expectations have only increased in the past few years. Many now look for highly personalized […] The post What Is Customer Sentiment (And Why Does It Matter)?
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In the latest episode of “The Strategy Gap” podcast hosted by AchieveIt, guest Isha Dhar shared invaluable insights into the multifaceted world of sales operations across several tech giants. As we delve into this engaging episode, three key takeaways stand out that can be invaluable for professionals at any stage of their career. Listen to The Strategy Gap A podcast about the space between savvy strategy and practical execution, including everything that can go wrong on the way.
Direct sales is a popular business approach that allows companies to sell products directly to consumers without the need for intermediaries. This method can provide several advantages, including higher profit margins, better customer relationships, and greater control over the brand. Let’s go over the ins and outs of direct sales, what makes it different from multi-level marketing (MLM), what to include in an effective direct sales model, and how PandaDoc can support your direct sales strategy
Key Takeaways Target Specific Audiences : Use LinkedIn ad types like dynamic ads and sponsored content to target ads to specific industries or jobs. Personalized Ads : Dynamic ads are personalized ads that automatically use LinkedIn profile data for tailored engagement. Ad Formats : Explore different LinkedIn ad formats , including native ads and lead gen forms , to find what works best for your audience on LinkedIn.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Key Takeaways Target Specific Audiences : Use LinkedIn ad types like dynamic ads and sponsored content to target ads to specific industries or jobs. Personalized Ads : Dynamic ads are personalized ads that automatically use LinkedIn profile data for tailored engagement. Ad Formats : Explore different LinkedIn ad formats , including native ads and lead gen forms , to find what works best for your audience on LinkedIn.
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