Wed.Aug 14, 2024

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Return on Sales: What It Is, How To Calculate It, and More

Nutshell

Perhaps you’d like to find an investor for your business or gauge your success against your competitors. Or maybe you just want to know how profitable your business is this quarter compared to last quarter. Regardless of the reason, knowing how to calculate your return on sales ratio is vital. Determining your return on sales gives stakeholders a snapshot of your business’s financial well-being and insight into its potential for growth and success.

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What If They're Not Learning? 5 Methods to Enhance Training for Salespeople

The Center for Sales Strategy

As sales leaders, we've all been there - you've invested time and resources into training your team, but the lessons aren't sticking somehow. The skills aren't improving, and the results aren't materializing. Before you throw in the towel, let's explore five methods to breathe new life into your sales training efforts.

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Inside the Mind of a Transitioning CEO: Key Strategies for Effective Leadership

Strategic Planning and Management Insights

Transitioning into the role of a CEO is one of the most significant leaps in any executive’s career. It’s a step filled with new responsibilities, challenges, and opportunities that require a different set of skills and mindset compared to other leadership positions. This transition isn't just about leading an organization; it's about evolving into a leader who can guide a company through its most critical phases of growth, change, or crisis.

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Stop Confusing Product Training with Meaningful Sales Skills Development and Start Exceeding Sales Goals

FinListics Solutions

Your future B2B sales success is being held back by training and skills development. It’s really that simple.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Value-Based Selling: Benefits and Strategies

RAIN Group

What Is Value-Based Selling? Value-based selling is a sales approach where sellers maximize buyer value by redefining reality, understanding and shaping buyer need, crafting compelling solutions to address need, communicating maximum impact, and driving change with ideas that matter. Value-based selling encompasses both consultative selling and advanced consultative/insight selling.

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The Role of the CFO has Changed. What Does This Mean for Companies?

Planview

In this second part of our conversation with Chris Nester, Chief Financial Officer (CFO) at Planview, we explore the essential qualities and strategies a financial leader needs to thrive in today’s fast-paced Digital Age. Building on our previous discussion about Chris’s journey , this post focuses on the traits that define successful CFOs and how they can navigate the complexities of modern finance.

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Yellow.ai launches Analyze to elevate CX automation with deeper conversational insights and self-learning capabilities

Customer Think

Powered by an in-house LLM, Analyze reduces ticket volume by 30% and boosts containment rates by 10%

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Align Teams for Effective Change Management with ClearPoint

ClearPoint Strategy

Change management requires a coordinated effort where every team member is aligned and engaged. See how ClearPoint helps drives effective change and long-term success.

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Embracing Modern Application Development (MAD) with Low-Code No-Code Technology

Customer Think

Software is the lifeblood of modern business & the ability to rapidly create, deploy, and manage software applications is critical for business success. The Forrester report on Modern Application Development (MAD) services highlights the transformative potential of MAD combined with agile methodologies.

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A Guide to Elevating Your Ecommerce Game with WhatsApp

Help Scout

Ready to transform your ecommerce strategy? Learn how WhatsApp can help you connect with customers, drive sales, and create lasting relationships.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How Consumer Issues Can Improve Customer Loyalty

Customer Think

One of the most primary parameters to measure your company’s success is customer loyalty – how likely your clients are to come back to you for future purchases. According to recent data, 63% of consumers are willing to pay more to shop with the brands to which they are loyal.

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Strategies to Overcome the Top 5 Change Management Challenges

ClearPoint Strategy

Navigating change in an organization can feel like sailing into uncharted waters. Discover the top 5 challenges of change management—and learn how to overcome them!

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Developing Self-Confident Salespeople

Customer Think

In this Sales Leadership Awakening podcast, Erika Glenn, Chief Growth Officer of Redox, shares how overcoming confidence issues transformed her leadership. She discusses the importance of self-confidence, authenticity, and open conversations in sales and offers practical tips on preparation, communication, and individualized coaching for boosting confidence in sales teams.

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Generative AI – Now, Next and what about the future?

Customer Think

In this three-part series I will take you on a journey through the world of Generative AI (GenAI) and explore all it offers the marketer today … and tomorrow. First, let’s consider whether GenAI can live up to the hype?

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Why and How Low-Code No-Code Is Sustainable and Environment-Friendly?

Customer Think

The digital transformation has opened up new avenues for businesses to innovate, optimize operations, and enhance customer experiences. One of the most revolutionary trends in this realm is the rise of low-code no-code platforms.

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Adaptive Leadership: Navigating Change and Uncertainty

Customer Think

In an era marked by rapid technological advancements, shifting market dynamics, and evolving societal norms, the role of leadership is more complex than ever. Traditional leadership models, often rooted in stability and predictability, are being challenged by a world that demands agility and responsiveness.

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Snoop Dogg is My Hero

Customer Think

For those of you who watched any of the Olympics, you might have seen Snoop Dogg swimming with Michael Phelps (“Will someone please get me some oxygen!”), or holding the Olympic Torch, or trying to throw a javelin. Snoop Dogg, you see, was the NBC Goodwill Ambassador to the Games.

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Do Political Parties Matter When It Comes to Brand Loyalty?

Customer Think

Is your reward program a donkey or an elephant? And if you know, what should you do about it? It’s a highly timely question, because consumer preferences—even for loyalty programs—differ along political lines, according to 2024 polling data by CivicScience.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten