The Center for Sales Strategy

SEPTEMBER 24, 2024

If you’ve seen Moneyball , you know that Billy Beane, the GM of the Oakland A’s, didn’t just play the game—he changed the game. It’s not just a great underdog story; it’s a masterclass in using data to build a winning team, even when the odds (and budget) are stacked against you. Beane’s approach? Simple: find undervalued talent, tap into their potential, and use data to outsmart the competition.

Sales 98

Sales 98

Customer Think

SEPTEMBER 24, 2024

In recent years, the synergy between cloud computing and customer relationship management (CRM) has significantly reshaped how businesses engage clients and deliver services. As organizations transition more of their operations to the cloud, understanding the emerging trends is crucial for maintaining a competitive edge.

CRM 75

CRM Organization Management 75

DemandFarm

SEPTEMBER 24, 2024

Key Account Management Maturity Framework In today’s competitive landscape, focusing solely on acquiring new business often leads to missed opportunities within existing key accounts. In fact, key account management (KAM) can drive significant growth—improving deal closure rates by up to 25%. Yet, many companies remain trapped in reactive KAM practices, which are often as ineffective as having no program at all.

Key Account Management 52

Key Account Management Account Management Management Client Relationships 52

Customer Think

SEPTEMBER 24, 2024

I originally wrote today’s post for MarTech. It appeared on their site on May 16, 2024. It’s important that everyone is clear on the definition of customer experience because there are so many incorrect uses of the term and misconceptions about the concept itself.

Customer Experience 62

Customer Experience 62

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Aepiphanni

SEPTEMBER 24, 2024

As companies grow, so must their culture. Discover how tailored employee coaching and leadership adaptation can help your business thrive in an ever-evolving landscape.

Leadership 52

Leadership 52

Customer Think

SEPTEMBER 24, 2024

If the technology industry just happened to rain thousand-dollar bills, there’d probably be enough to fill a few Olympic-sized swimming pools. Is it possible for any organization, including marketing services firms, to jump in and make a splash as a technology partner without losing some of those dollars?

Organization 62

Organization Marketing 62

Customer Think

SEPTEMBER 24, 2024

Anytime anyone now thinks of digital transformation, no matter the scale of a business, AI always finds mention. It can, after all, process lots of data and make smart decisions. Such abilities presented by AI are transforming how businesses operate and accelerating innovation in all industries.

Digital Transformation 62

Digital Transformation Digitalization Innovation Decision-making 62

Customer Think

SEPTEMBER 24, 2024

The recent CrowdStrike outage is a stark reminder of how quickly scammers can capitalize on any disruption, turning confusion into opportunity. When a major service goes down, it’s not just an inconvenience; it becomes a breeding ground for malicious activity.

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Customer Think

SEPTEMBER 24, 2024

For years, marketers have been haunted by the slow death of the cookie. However, in July, Google did a complete U-turn and decided to keep those cookies after all, despite earlier promises to get rid of them.

Publishing 57

Publishing Marketing Digitalization 57

Customer Think

SEPTEMBER 24, 2024

There is no doubt that incidents of organized retail crime (ORC) can be emotional for retail associates. Whether it’s confronting a physical act of theft in stores or being duped online by a fraudster, retail crime can take its toll on team members.

Retail 57

Retail Organization 57

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

SEPTEMBER 24, 2024

In today’s rapidly evolving tech landscape, the future of business applications is being redefined. Forrester’s latest report, The Four Agreements of Modern Business Apps, highlights how these applications must embrace four core tenets: AI-infused, composable, cloud-native, and ecosystem-driven.

Software 57

Software Software 57

Customer Think

SEPTEMBER 24, 2024

Identify the Gap The key is to identify the gap between what existing solutions offer and what customers actually need.

Marketing 62

Marketing Innovation Digitalization Leadership 62

Customer Think

SEPTEMBER 24, 2024

Our company has been designing training for customer service for over 30 years, and I’m fairly certain that every single one of our clients during that time, when asked about the goal for their training program, said something like, “I’d like to see greater consistency in the customer service we’re providing.

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