The Center for Sales Strategy

SEPTEMBER 24, 2024

If you’ve seen Moneyball , you know that Billy Beane, the GM of the Oakland A’s, didn’t just play the game—he changed the game. It’s not just a great underdog story; it’s a masterclass in using data to build a winning team, even when the odds (and budget) are stacked against you. Beane’s approach? Simple: find undervalued talent, tap into their potential, and use data to outsmart the competition.

Sales 124

Sales 124

Customer Think

SEPTEMBER 24, 2024

In recent years, the synergy between cloud computing and customer relationship management (CRM) has significantly reshaped how businesses engage clients and deliver services. As organizations transition more of their operations to the cloud, understanding the emerging trends is crucial for maintaining a competitive edge.

CRM 118

CRM Organization Management 118

Groove HQ

SEPTEMBER 24, 2024

Does your customer support team need a tool to manage all those incoming questions, feedback, requests, and complaints? Providing excellent support is crucial for any growing business. However, relying on a standard email inbox for this can become a challenge over time, as requests increase and you find you’re lacking the features you need to […] The post What’s the Best Email Client for Customer Support?

Management 59

Management 59

Customer Think

SEPTEMBER 24, 2024

If the technology industry just happened to rain thousand-dollar bills, there’d probably be enough to fill a few Olympic-sized swimming pools. Is it possible for any organization, including marketing services firms, to jump in and make a splash as a technology partner without losing some of those dollars?

Organization 75

Organization Marketing 75

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Aepiphanni

SEPTEMBER 24, 2024

As companies grow, so must their culture. Discover how tailored employee coaching and leadership adaptation can help your business thrive in an ever-evolving landscape.

Leadership 52

Leadership 52

Customer Think

SEPTEMBER 24, 2024

Anytime anyone now thinks of digital transformation, no matter the scale of a business, AI always finds mention. It can, after all, process lots of data and make smart decisions. Such abilities presented by AI are transforming how businesses operate and accelerating innovation in all industries.

Digital Transformation 72

Digital Transformation Digitalization Innovation Decision-making 72

Customer Think

SEPTEMBER 24, 2024

Identify the Gap The key is to identify the gap between what existing solutions offer and what customers actually need.

Marketing 69

Marketing Innovation Digitalization Leadership 69

ClearPoint Strategy

SEPTEMBER 24, 2024

Ensure that nothing gets in the way of executing strategy.

40

40

Customer Think

SEPTEMBER 24, 2024

Our company has been designing training for customer service for over 30 years, and I’m fairly certain that every single one of our clients during that time, when asked about the goal for their training program, said something like, “I’d like to see greater consistency in the customer service we’re providing.

69

69

Customer Think

SEPTEMBER 24, 2024

I originally wrote today’s post for MarTech. It appeared on their site on May 16, 2024. It’s important that everyone is clear on the definition of customer experience because there are so many incorrect uses of the term and misconceptions about the concept itself.

Customer Experience 64

Customer Experience 64

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

SEPTEMBER 24, 2024

For years, marketers have been haunted by the slow death of the cookie. However, in July, Google did a complete U-turn and decided to keep those cookies after all, despite earlier promises to get rid of them.

Publishing 64

Publishing Marketing Digitalization 64

Customer Think

SEPTEMBER 24, 2024

The recent CrowdStrike outage is a stark reminder of how quickly scammers can capitalize on any disruption, turning confusion into opportunity. When a major service goes down, it’s not just an inconvenience; it becomes a breeding ground for malicious activity.

59

59

Customer Think

SEPTEMBER 24, 2024

There is no doubt that incidents of organized retail crime (ORC) can be emotional for retail associates. Whether it’s confronting a physical act of theft in stores or being duped online by a fraudster, retail crime can take its toll on team members.

Retail 59

Retail Organization 59

Customer Think

SEPTEMBER 24, 2024

In today’s rapidly evolving tech landscape, the future of business applications is being redefined. Forrester’s latest report, The Four Agreements of Modern Business Apps, highlights how these applications must embrace four core tenets: AI-infused, composable, cloud-native, and ecosystem-driven.

Software 59

Software Software 59

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales