Know Your Customer to Driving Growth and Revenue in Key Accounts
Upland
NOVEMBER 27, 2023
Why do you need to know your customer? You need to know your customer because customers buy outcomes. They aren’t in the market for products or services. They aren’t buying just to buy. They’re on a mission to solve a problem, fill a gap, or capitalize on an opportunity. The product or service you’re selling is the method or tool they will use to get there.
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