Tue.Dec 03, 2024

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The Fast-Growth Fallacy: Why CEOs Expect Marketing to Deliver Quick Wins in Complex Sales

SBI Growth

CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the product is a complex sale with long buying cycles, sometimes spanning 6, 9, or even 12 months. This disconnect between expectation and reality can create frustration on both sides. So, why do CEOs hold this belief, and why does it persist?

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Continuous Improvement in Financial Services | KaiNexus

Kainexus

When people think of structured continuous improvement methodologies like Lean and Six Sigma , they usually associate them with manufacturing. However, these days, financial services firms, under immense pressure to reduce operational costs and improve efficiencies and effectiveness, are embracing formal continuous improvement programs. Many of the most popular methodologies can easily be tailored to the needs of financial services firms.

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Clearing the Air - Facts About ClearPoint

ClearPoint Strategy

We invite anyone who is evaluating strategy and performance management solutions to take a close look at all of the available options.