Account Manager Tips

JULY 3, 2024

Get the ultimate guide to key account management best practices. 10 actionable strategies to build stronger, more profitable client relationships—today.

Key Account Management 100

Key Account Management Account Management Management Client Relationships 100

Vantage Partners

JULY 3, 2024

As an all-too-experienced General Counsel asked recently at a conference: “When you force outside counsel to cut their rates, do you really think the partner is going to be as likely to write off some of their own inefficiencies?

Negotiation 83

Negotiation 83

The Center for Sales Strategy

JULY 3, 2024

Succession planning isn’t just a buzzword—it’s the cornerstone of survival. Identifying and developing future sales leaders ensures an organization's long-term health. Remember, effective succession planning is not just about filling positions but also about fostering a culture of growth and preparedness that aligns with the company’s long-term strategy and goals.

Sales 89

Sales Leadership Organization 89

Vantage Partners

JULY 3, 2024

Our team enjoyed presenting ( here's our presentation ) at Cambridge Healthtech Institute’s Strategic Alliance Management Congress in Philadelphia earlier this month. This conference is an annual highlight for us! The specialist focus, experienced practitioners, and commitment to sharing our successes and learnings as a community is always inspiring.

Management 83

Management 83

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

JULY 3, 2024

Article source: [link] Ethnography and customer experience (CX) blend seamlessly to create a richer, more comprehensive understanding of customers. Ethnography’s immersive approach provides context and depth to customer interactions, offering insights into behaviours, needs, and pain points that traditional methods might overlook.

Customer Experience 94

Customer Experience 94

ClearPoint Strategy

JULY 3, 2024

Explore ClearPoint's Canadian Customers.

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Customer Think

JULY 3, 2024

Source: Shutterstock Consistently producing content that connects with potential buyers remains one of the greatest challenges B2B marketers face.

Leadership 68

Leadership Publishing B2B Marketing 68

Customer Think

JULY 3, 2024

Marketing operations managers tend to come and go (average tenure mirrors other B2B marketing roles at 2-4 years, especially in tech) and that transitory nature means that it’s more difficult – and less common – for companies to adopt a strategic, long-term vision for their marketing automation system.

Marketing 49

Marketing B2B Management Digitalization 49

Customer Think

JULY 3, 2024

How improving employee experience boosts customer experience and business performance. Plus, it makes it more fun to work at your company. I’ve long been a promoter of focusing on employee experience for any brand that aspires to customer experience leadership.

Innovation 49

Innovation Customer Experience Leadership 49

Customer Think

JULY 3, 2024

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss the coaching conundrum sales managers face. They emphasize effective coaching in driving sales performance and highlight the impact of formal coaching processes on win rates and overall team success.

Sales Leadership 45

Sales Leadership Leadership Sales Sales Management 45

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

JULY 3, 2024

I recently heard a coach pose a Why? question to help his client notice the negative results she achieved, hoping she’d recognize the need to make other choices going forward. Her response merely defended and denied her actions. Why? was the wrong question to lead her to her internal deliberations.

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