Customer Think
JULY 3, 2024
Article source: [link] Ethnography and customer experience (CX) blend seamlessly to create a richer, more comprehensive understanding of customers. Ethnography’s immersive approach provides context and depth to customer interactions, offering insights into behaviours, needs, and pain points that traditional methods might overlook.
The Center for Sales Strategy
JULY 3, 2024
Succession planning isn’t just a buzzword—it’s the cornerstone of survival. Identifying and developing future sales leaders ensures an organization's long-term health. Remember, effective succession planning is not just about filling positions but also about fostering a culture of growth and preparedness that aligns with the company’s long-term strategy and goals.
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Account Manager Tips
JULY 3, 2024
Get the ultimate guide to key account management best practices. 10 actionable strategies to build stronger, more profitable client relationships—today.
Customer Think
JULY 3, 2024
Gone are the days of manually organizing schedules, painstakingly compiling performance metrics and developing sales strategies from scratch. Now, there’s an AI for that. The transformative benefits of generative artificial intelligence (GenAI) in the workplace is undeniable, with seemingly limitless use cases enterprise-wide.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Vantage Partners
JULY 3, 2024
As an all-too-experienced General Counsel asked recently at a conference: “When you force outside counsel to cut their rates, do you really think the partner is going to be as likely to write off some of their own inefficiencies?
Customer Think
JULY 3, 2024
Source: Shutterstock Consistently producing content that connects with potential buyers remains one of the greatest challenges B2B marketers face.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JULY 3, 2024
How improving employee experience boosts customer experience and business performance. Plus, it makes it more fun to work at your company. I’ve long been a promoter of focusing on employee experience for any brand that aspires to customer experience leadership.
Customer Think
JULY 3, 2024
Marketing operations managers tend to come and go (average tenure mirrors other B2B marketing roles at 2-4 years, especially in tech) and that transitory nature means that it’s more difficult – and less common – for companies to adopt a strategic, long-term vision for their marketing automation system.
Customer Think
JULY 3, 2024
In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss the coaching conundrum sales managers face. They emphasize effective coaching in driving sales performance and highlight the impact of formal coaching processes on win rates and overall team success.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JULY 3, 2024
I recently heard a coach pose a Why? question to help his client notice the negative results she achieved, hoping she’d recognize the need to make other choices going forward. Her response merely defended and denied her actions. Why? was the wrong question to lead her to her internal deliberations.
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