Tue.Nov 07, 2023

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CRM Best Practices: How to Choose the Best Free CRM System

Hubspot Sales

Your business is growing, and spreadsheets are getting frustrating to manage. You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. How do you decide which is the best option for your business? This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features.

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Why B2B Marketers Need to be Careful With Purpose Marketing

Customer Think

Many marketing pundits argue that companies should make environmental and social “purpose” an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously. Purpose marketing can be defined as the use of messaging in external communications that expresses a company or brand’s core mission and values.

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14 Phrases That'll Instantly Sabotage Your Negotiation

Hubspot Sales

A successful negotiation is like a tango. Both involve coordination, finesse, some degree of grace, and a reasonable amount of back-and-forth. Also — and perhaps most importantly — both can also easily be derailed if one of the people involved says something really off-putting or stupid while it's happening. Nothing ruins a good tango like one of the dancers saying something like, “You dance just like my mom.

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Navigating the Shift from Project to Product: A Map for Success 

Planview

In the dynamic world of technology, where the pace of change is relentless and the demand for agility is non-negotiable, how do enterprises ensure they’re on the path to success? The secret lies in transitioning from a project-oriented management approach to a product-centric model. It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

Customer Think

Stop using the s-word! As soon as we see it in email subject lines for surveys, most of us hit the delete button. Of course, Read more The post S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys appeared first on Interaction Metrics.

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Announcing our Strategic Account Management Training Program

Whetstone

At the beginning of this month, we unveiled our innovative strategic account management training program at SAMA’s inaugural TechFest event. This video walks viewers through the exciting process Whetstone uses to equip strategic account managers with the competencies and skills required to succeed in implementing SAMA’s 7-step SAM process.

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Do You Have What It Takes to Be an Influencer?

Strategic Communications

Influencer marketing is a type of social media marketing that leverages endorsements and product mentions from people who have a dedicated social following and are viewed as experts among a particular demographice. This marketing strategy works effectively due to the high amount of trust these influencers have built up with their following. Their recommendations and opinions offer “social proof” that can be powerful enticements for purchasing products and services of varying kinds.

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How to unlock the potential of every rep—with role-based competencies

Showpad

Becoming a top-performing seller doesn’t simply happen after accepting the role. It requires a drive to try new methods and learn from previous mistakes. Reps should be confident, adept at recognizing a buyer’s challenges, and quick on their feet—along with a long checklist of other sales skills that help them build relationships and close deals. While every seller aspires to be a high performer, they can’t do it alone.

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Importance of Clean and Accurate CRM Data for Business Success

Apptivo

1. What is CRM Data? 2. What is an Idеal CRM Data Structurе? 3. Why CRM Data Is Important? 4. Typеs of CRM Data 5. How To Usе CRM Data? 6. CRM Data Managеmеnt 7. Tips for maintaining Your CRM Databasе 8. Wrapping it up Customеr rеlationship managеmеnt (CRM) has bеcomе a crucial aspеct of maintaining a compеtitivе еdgе. CRM еnablеs businеssеs to bеttеr undеrstand and sеrvе thеir customеrs, which can ultimatеly lеad to incrеasеd rеvеnuе and long-tеrm succеss.

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Cresta Raises Bar with New Generative AI Capabilities that drive efficiency and effectiveness in the contact center

Customer Think

Enhanced solutions empower contact center leaders to turn data-driven decisions into better customer outcomes with AI

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Beyond Surveys: How Level AI Is Reshaping Voice of the Customer Programs with Generative AI

Customer Think

Level AI launches GenAI-powered VoC Insights, a new product that turns vast amounts of unstructured contact center data into actionable Voice of the Customer insights in real time

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Why Aren’t You Closing More Prospects? Hint: maybe ‘need’ is not the best predictor

Customer Think

Do you know precisely who in your funnel will buy? During your conversation it seemed like these folks needed your solution, but from your history you know that being in your funnel may not indicate who will buy.

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The Evolution of Customer Service: Generative AI’s Role in 2024 and Beyond

Customer Think

What’s driving the prioritizations in Generative AI? As the spotlight has shifted to customer service, what can we expect from customer service in the future? The current state of customer service in many businesses is fraught with frustration—poorly designed chatbots and the maze like IVR systems (keypad hell) that leave customers yearning for human contact.