Wed.Jan 10, 2024

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How Can Pipeline Meetings Be a Coaching Opportunity?

Hubspot Sales

As a sales manager, I’m sure you have pipeline meetings often. But, do you ever ask yourself, “How can pipeline meetings be a coaching opportunity?” If so, you’ve come to the right place. Let’s start with an analogy: You wouldn’t expect a rookie with no training to pick up a bat in a major league baseball game and knock it out of the park on his first try.

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Red Flag or Green Light? Deciphering the Signals Your Candidate Sends

The Center for Sales Strategy

Navigating through the selection process to find the next strong addition to your team can feel like navigating through an obstacle course. The direction that seems like a safe bet may be mired with hidden traps. The direction that makes your internal “red flags” go up could be just as dangerous, though. How do you know what the right decision is? Let’s walk through some common “red flags” and “green lights” hiring managers experience with candidates.

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The Power of Creativity: How to Foster Innovation in Your Organization

Customer Think

How important is innovation in your organisation? You’re missing out on revenue and growth if it is not one of your top three objectives! Innovation isn’t just a buzzword; it’s a critical component of success. Companies that embrace innovation consistently outperform their competitors, adapt to changing market conditions, and create sustainable growth.

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[Infographic] AI in the Sales Process: New Research Findings and Definition

RAIN Group

As AI technologies advance, becoming more sophisticated and intuitive, they’re reshaping the sales landscape: from AI-driven chatbots providing real-time support to predictive analytics revolutionizing lead generation. According to Gartner , within four years, 60% of the B2B seller’s work will be done using generative AI sales technologies. And McKinsey predicts that a fifth of the sales teams’ functions could be automated with AI.

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Enterprise ABM Marketing Tools: A Marketer's Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Fast Simon Brings GenAI Similarities and Personalized AI Features to Tapcart

Customer Think

Three new widgets will enhance upsell and cross-sell on Tapcart mobile apps

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Balancing Data and Instinct: Finding the Right Fit in Organizational Roles

AchieveIt

In the movie Moneyball, Jonah Hill and Brad Pitt’s characters utilize a combination of analytics and gut instincts to build a team of the ages with a shoestring budget. That same mentality can be used by companies to build all-star sales teams that consistently win. By combining strong metrics with personal preferences and observations, leaders can ensure role fit — and overall organizational success.

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How the wonderful world of Disney marketing is the secret to its universal success

NG Data

Disney is a successful brand that has won hearts since 1923 and is now valued at over US$160 billion. The company's strong brand identity creates a visceral feeling in people, and it recently appointed Asad Ayaz as its first Chief Brand Officer. Source The post How the wonderful world of Disney marketing is the secret to its universal success appeared first on NGDATA.

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Lead generation and nurturing best practices for SMBs

ACT

A customer passes through multiple stages before finally purchasing your products or services. That means a sale is an outcome, not a sudden event. To boost sales, you must optimize the sales funnel and ensure every stage feeds the other until the eventual conversion occurs. This is why modern businesses invest in lead generation and nurturing strategies that keep their pipelines full and help them generate consistent sales.

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Community bankers express concern about CRA rule

NG Data

Federal Reserve's CDIAC expressed disappointment with the final rule modernizing compliance assessment with the Community Reinvestment Act. Members suggested that banking agencies offer training and access to analytical software. Concerns were raised about the impact of regulations on the economic viability of the CDI business model. Source The post Community bankers express concern about CRA rule appeared first on NGDATA.

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23 workforce management metrics to optimize your operations

Zendesk

What are workforce management metrics? Workforce management metrics are statistics businesses can use to measure, analyze, and optimize their operations. These figures provide information on team performance, employee engagement, and the organization’s overall productivity. Nearly every successful business engages in workforce management (WFM) to achieve organizational goals.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Right Personalized Offers Double the Chance to Attract New Customers

NG Data

Personalized offers are essential for merchants to meet evolving consumer expectations. They need to know consumers' wants and implement data-driven strategies to build customer loyalty. Well-personalized, non-monetary offers can drive both sales and long-term loyalty. Source The post The Right Personalized Offers Double the Chance to Attract New Customers appeared first on NGDATA.

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Experience Economy

Flevy

The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society. This idea has been influenced by various theorists, including Alvin and Heidi Toffler. The Tofflers’ analysis of societal evolution lays the groundwork for understanding the shift to an experience-focused society.

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B2B Sales Is Broken Part 1: Deals Are More Complex & We Must Adapt

PartnerTap

TLDR:Traditional B2B sales is broken. Deal dynamics today are exponentially more complex and sales reps have less influence and control over the sales process today than they did ten years ago. Operationalizing a high-performing co-sell motion with your partners is the key to a successful sales transformation in 2024: Traditional B2B sales is broken.

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

Planning and executing a new company strategy is challenging.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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DemandFarm

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What Belongs In A Capital Improvement Plan (CIP)?

ClearPoint Strategy

Learn what a capital improvement plan should do and include.

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How Long Will It Take To Create A Taxi App?

Customer Think

In today’s fast-paced tech world, taxi apps are a big part of our daily lives because they make getting a ride easy. If you’re thinking about making a taxi app, let’s go through the process step by step.

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22 Commonly Used Quality Performance Measures In Healthcare

ClearPoint Strategy

Quality measures in healthcare can help give your organization a wellness check.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Beaconstac Becomes Uniqode with a Vision to Unite the Physical and Digital Worlds

Customer Think

QR code leader unveils new name, logo reinforcing its mission of building the future of connected codes for the planet

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7 Important Characteristics Of Data Quality & Metrics To Track

ClearPoint Strategy

Learn the characteristics of data quality and metrics you should track.

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Three tips to boost tech teams’ business brains

Customer Think

In today’s business landscape, failing to take advantage of technology’s power can quickly leave businesses in the dust. It’s safe to say technology and business success are inextricably entwined, but does that mean everyone in the organization is clued into the overarching plan for the business?

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How To Create An Effective Community Health Improvement Plan (CHIP)

ClearPoint Strategy

Learn how to create an effective community health improvement plan.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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The impact of accretion in hospitality

Customer Think

I met a friend for lunch over the weekend. The night before he’d flown in from Las Vegas, having booked a room at a nearby Hampton Inn.

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A Guide To Post-Acquisition Strategy Planning

ClearPoint Strategy

After an aquisition, it is essential to rethink your strategy. Here's how to do it.

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Integrate Launches Media Division, Pipeline360

Customer Think

New Survey Reveals Over Half of B2B Marketers are Not Able to Meet Their Pipeline Goals

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Why I Must Attend the ClearPoint Summit: A Three-Pronged Argument to Persuade your Boss

ClearPoint Strategy

Not sure how to convince your boss you should attend? We've got you covered!

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The Ultimate Guide to Understanding and Managing Your Customer Lifecycle

Help Scout

Learn how to manage each stage of the customer lifecycle so that customers will not only stick around long-term, they’ll also become advocates for your company.

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Your Strategy Management Playlist – for when you’re ready to get movin’ and groovin’ on your plan!

ClearPoint Strategy

Take a look at our strategic management process playlist!

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Yet Another 2024 Digital Marketing Forecast

NG Data

Insights into some larger trends in the digital marketing industry for 2024, including the evolution of AI, regulatory changes, and the evolution of marketing platforms. It highlights expected changes in each of these areas and how marketers can prepare for them. Source The post Yet Another 2024 Digital Marketing Forecast appeared first on NGDATA.

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How Benchmarking is Driving Performance: A Recap

ClearPoint Strategy

See 3 panelists ideas at our 5th Annual Strategy and Performance Management Summit.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.