Customer Think

SEPTEMBER 8, 2024

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes.

Marketing 90

Marketing Customer Experience Digitalization 90

Peter Simoons

SEPTEMBER 8, 2024

“The success of your external collaboration is directly tied to your ability to collaborate internally.” You’ve likely heard this before, but it’s worth repeating; if you struggle to collaborate effectively within your organisation, what makes you think you’ll excel at collaborating with external partners? Sure, there may be enticing reasons why working with external partners seems more appealing, but remember, the grass isn’t always greener on the other side.

Communication 52

Communication Leadership 52

Customer Think

SEPTEMBER 8, 2024

In today’s dynamic business environment, project management is more than just a buzzword—it’s a critical function that can make or break a company’s success. As organizations increasingly recognize the value of effective project management, keeping abreast of the latest trends is essential for professionals who want to stay ahead of the curve.

Management 69

Management Organization 69

LinkedFusion

SEPTEMBER 8, 2024

Welcome to your go-to guide on mastering LinkedIn Sales Navigator filters. If you’re serious about prospecting and closing deals, these filters are your secret sauce. Let’s break down why these filters are essential and how to use them like a pro. Key Takeaways Sales Navigator Offers powerful tools like filters to drill down suitable leads, making it easy to narrow down your lead search and connect with high-value prospects.

CRM 40

CRM Sales Decision-making Prioritization 40

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Customer Think

SEPTEMBER 8, 2024

Using the Hospitality Mentality to Shape Your Company Culture Shep Hyken interviews Alan Williams, Founder and managing director at SERVICEBRAND GLOBAL Ltd and the co-author of Supercharging the Customer Experience: How Organizations Can Drive Performance in Today’s Values-Based Economy. He talks about aligning the organization’s culture, from the leadership to the frontlines, with its customer experience.

Customer Experience 69

Customer Experience Leadership Organization Management 69

Whetstone

SEPTEMBER 8, 2024

In the world of strategic account management, the term “account value” is thrown around frequently, as if it were a fixed asset that could be easily calculated and universally agreed upon. But what if I told you that there is no such thing as “account value”? That value is not an objective metric, but rather a perception that resides solely in the minds of individual stakeholders?

Stakeholders 40

Stakeholders Account Management Value Proposition Management 40

LinkedFusion

SEPTEMBER 8, 2024

Welcome to your go-to guide on mastering LinkedIn Sales Navigator filters. If you’re serious about prospecting and closing deals, these filters are your secret sauce. Let’s break down why these filters are essential and how to use them like a pro. Key Takeaways Sales Navigator Offers powerful tools like filters to drill down suitable leads, making it easy to narrow down your lead search and connect with high-value prospects.

CRM 40

CRM Sales Decision-making Prioritization 40

Customer Think

SEPTEMBER 8, 2024

It is not news that today, customer experience (CX) has become a fundamental aspect of deciding an organization’s success, no matter the industry in which it operates. As buyers increasingly demand customized experiences, organizations are turning to data analytics to gain significant insights into their customers’ inclinations, ways of behaving, etc.

Customer Experience 64

Customer Experience Organization 64

Customer Think

SEPTEMBER 8, 2024

Starting conversations and building customer relationships is the heart of any business enterprise, but sales outreach can be a significant challenge. While Artificial Intelligence (AI) offers astounding possibilities to personalize communication, streamline operations, and differentiate sales strategies in a crowded marketplace, it’s important to note that it’s not a one-size-fits-all solution.

Artificial Intelligence 64

Artificial Intelligence Sales Communication Digitalization 64

Customer Think

SEPTEMBER 8, 2024

Amid ongoing economic uncertainties, managing software costs has become a top priority for CIOs. According to Forrester’s Q2 2024 Tech Pulse Survey, a majority of technology decision-makers in the US have reported increased software costs, with nearly 79% experiencing a rise over the past year.

Software 64

Software Software Management 64

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.