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Zendesk announced today that it will acquire Ultimate, an industry-leading provider of service automation, to deliver the most complete AI offering for customer experience (CX) in the market. The latest CX Trends data shows that unprecedented demand for AI is driving up the speed and frequency of customer engagement. In this new era of AI-powered CX, AI agents can push beyond traditional bot capabilities to help brands transform service into a competitive advantage.
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Retail is evolving with the adoption of generative AI, promising to revolutionize operations from product catalog management to customer support. According to McKinsey, integrating gen AI could unlock an additional $310 billion in value for the retail sector, particularly in optimizing customer interactions.
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