Zendesk

MARCH 13, 2024

Zendesk announced today that it will acquire Ultimate, an industry-leading provider of service automation, to deliver the most complete AI offering for customer experience (CX) in the market. The latest CX Trends data shows that unprecedented demand for AI is driving up the speed and frequency of customer engagement. In this new era of AI-powered CX, AI agents can push beyond traditional bot capabilities to help brands transform service into a competitive advantage.

Acquisition 138

Acquisition Customer Experience Business Growth Innovation 138

Customer Think

MARCH 13, 2024

Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining momentum among forward-thinking marketers and CX professionals: data minimization.

Marketing 119

Marketing 119

The Center for Sales Strategy

MARCH 13, 2024

Think for a minute about the very best leader you ever had. Then, think about the worst. Likely, you have definite feelings on both. How did you feel when you moved on from the job with that very best leader? You probably had second thoughts and wondered if you could have made that position work for you despite changing circumstances. What about that worst manager?

Sales 118

Sales Management Leadership 118

Customer Think

MARCH 13, 2024

Safeguarding sensitive data and ensuring seamless access to resources for the workforce has long been a struggle for businesses. Digital transformation, increasing complexity of IT environments, and the frequency and sophistication of cyber threats, has only made this worse.

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Digital Transformation Government Digitalization 98

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Groove HQ

MARCH 13, 2024

Customer satisfaction’s importance can not be overstated. It gives you potential referrals, decreases churn, and increases LTV. While in the past it was enough just to have a FAQ and a support email, those times are long gone. With the wide range of competitors to choose from, customers are expecting to solve their problem immediately, […] The post Omnichannel Customer Support: Why Do You Need It?

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Customer Think

MARCH 13, 2024

Retail is evolving with the adoption of generative AI, promising to revolutionize operations from product catalog management to customer support. According to McKinsey, integrating gen AI could unlock an additional $310 billion in value for the retail sector, particularly in optimizing customer interactions.

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Retail Management 75

Customer Think

MARCH 13, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that’s the primary lesson I take from Annie Duke’s book, Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts (Portfolio/Penguin, 2018).

Marketing 69

Marketing Decision-making Digitalization 69

NG Data

MARCH 13, 2024

Despite the deprecation of third-party cookies being postponed several times, brand marketers and agencies are still relying on them and have not made enough preparations for a cookie-less advertising ecosystem. Source The post Goodbye to cookies appeared first on NGDATA.

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Advertising Marketing 52

Customer Think

MARCH 13, 2024

In the previous article in this series on Outcome-Centric Selling® I addressed the importance of identifying and targeting the common characteristics of our ideal customers – and now I want to turn our attention to identifying and targeting the key roles within those most valuable potential customers.

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Sales 64

NG Data

MARCH 13, 2024

Marketing is a key driver of growth for companies. High-growth companies invest three times more on marketing compared to their counterparts. CEOs must provide a compass to their marketing leaders and create a marketing measurement framework. A chief customer advocate is critical to represent the voice of the consumer. CEOs must embrace their role as a coach and draw up the strategy.

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Marketing 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

MARCH 13, 2024

“CX Quality among brands in the US declined for an unprecedented second year in a row.” (Forrester, 2023) “From late 2018 to mid-2022, U.S. customer satisfaction declined almost every quarter as the ACSI fell to its lowest level – 73.1 – in nearly two decades.

Customer Experience 58

Customer Experience 58

NG Data

MARCH 13, 2024

With the demise of third-party cookies, marketers must find their own truth for measurement, resulting in challenges such as incomplete data and attribution issues. In the absence of third-party cookies, marketers are diverting more resources toward media mix modeling and experimental solutions like attention measurement. Marketers need to understand the obstacles arising from the reduced dependence on third-party cookies to make necessary adjustments to their strategies and tactics.

Advertising 52

Advertising Media Marketing 52

Customer Think

MARCH 13, 2024

Today one truth stands tall: customer success is paramount. It’s not just about making a sale; it’s about fostering lasting relationships and ensuring that customers achieve their desired outcomes. However, even the most well-intentioned businesses can find themselves facing challenges in their customer success efforts.

Customer Success 56

Customer Success Communication Sales 56

NG Data

MARCH 13, 2024

Customer-centric organizations prioritize providing exceptional customer experiences, target their most valuable customers with relevant offers, and increase customer loyalty and retention rates resulting in better profits and a competitive advantage in the market. Source The post What is Customer-Centric? appeared first on NGDATA.

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Prioritization Profitability Customer Experience Organization 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Customer Think

MARCH 13, 2024

Do you want to know the cost of developing the Didi Taxi App? If yes, this article we guide you through it! The taxi app development industry is one of the massively booming markets across the globe.

Marketing 52

Marketing 52

Arpedio

MARCH 13, 2024

In the ever-evolving landscape of sales and marketing, one term that has been gaining significant traction is “product-led sales.” This approach represents a fundamental shift in how businesses engage with their customers, placing the product itself at the forefront of the sales process. But what exactly does it entail, and how does it differ from traditional sales models?

Acquisition 52

Acquisition Prioritization Onboarding Sales 52

Customer Think

MARCH 13, 2024

Conversational AI software continues to transform numerous industries across the globe. What once was only an idea is now shaping the face of companies across the board, from start-ups to enterprise organizations. Players in this space often struggle with high operational costs and limited customer engagement channels.

Software 52

Software Software Organization 52

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Definition of Go-to-Market Strategy At its core, a Go-to-Market strategy is a comprehensive plan that outlines how a company will bring its products or services to market and reach its target audience effectively.

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Value Proposition Marketing Media Retail 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

MARCH 13, 2024

As part of my series of customer interviews, I recently had the chance of speaking with Keith Cooper, vice president of customer experience at Bergen Logistics. Bergen Logistics is a global third party logistics provider, based in North Bergen, New Jersey.

Logistics 45

Logistics Customer Experience 45

NG Data

MARCH 13, 2024

The top SEO strategies in 2024 include extensive keyword research, frequent content publication, on-page optimization, quality backlink building, and optimizing website experience. Source The post The Rules of SEO Are Changing — Here Are 5 Powerful Strategies to Help You Rank in 2024 appeared first on NGDATA.

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Customer Think

MARCH 13, 2024

Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company).

Media 45

Media B2B Digitalization Marketing 45

ClearPoint Strategy

MARCH 13, 2024

Discover the key factors to consider when selecting business strategy execution software that aligns with your business goals and drives success.

Software 40

Software Software 40

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

MARCH 13, 2024

Despite the technology and complexities required to run loyalty programs today, the premise behind them remains fairly simple: keep doing business with us, and we’ll recognize you with rewards, perks or status. This simplicity has spawned millions of programs in retail alone. So how do shoppers choose?

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Retail Customer Experience 45

NG Data

MARCH 13, 2024

The article discusses the importance of trust in the banking system and highlights some of the perennial questions that arise around it. Edelman's Trust Index indicates a loss of faith in governments and authorities, while Ipsos finds no evidence of a crisis of trust. The article concludes that organizations should focus on being trustworthy rather than whether consumers trust them.

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Banking Government Organization 40

Customer Think

MARCH 13, 2024

This article showcases the depth of insights possible when combining traditional market research techniques with AI-enabled technologies and extensive data sets. Integrated Market Research Integrated Market Research (IMR) combines quantitative and qualitative methods to gain insights into consumer behavior. Quantitative research is statistical, using surveys and analytics to gather objective numerical data.

Marketing 40

Marketing 40

NG Data

MARCH 13, 2024

Collaboration with third-party providers and open banking can enable banks to participate in diverse daily life events and co-create offerings with partners. Banks must address technology debt and outdated systems to achieve seamless digital experiences. Building internal platforms is not necessarily safer for protecting customer data. Source The post Banks Cannot Afford to Defer Technology Investment appeared first on NGDATA.

Banking 40

Banking Digitalization 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Zendesk

MARCH 13, 2024

Bitly’s links and QR codes may be everywhere, but chances are you’ll find the company’s Global Head of Customer Support, in one of two places: running support experiments from his home office or collaborating with other leaders in his favorite community group, Zendesk for Startups. “That’s kind of the first place I go to when I’m saying, ‘hey guys, I’m going to test out turning off our chatbot for a bit,’” he said.

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Prioritization Meetings 113