Tue.Apr 02, 2024

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How & Why to Use Video in Your Social Selling Strategy

Hubspot Sales

Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. With video now so shareable, it should be an essential part of everyone’s social selling strategy. After all, video is one of the easiest ways to fast-track those relationships because it mimics a two-sided conversation and helps people feel like they really and truly know you.

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Discover the Value of Coaching Salespeople Using the Following Five Athletes as Examples

The Center for Sales Strategy

Your salespeople are more like athletes. They are always in a constant struggle to outperform rivals and meet set goals. Salespeople, just like athletes, encounter setbacks like pressure to perform and rejection in their day-to-day work. Given the similarities, a sales team can benefit from coaching the same way athletes do. For salespersons, coaching can help refine critical skills like negotiation, communication, confidence, and decision-making.

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Why is Talent the Quickest Path to Revenue Growth?

SBI Growth

In all my years of working with private equity (PE)-backed portfolio companies, their upside deal model is typically based on three key assumptions:

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Resilience isn’t just a safety net – it can help your organization leapfrog the competition

Customer Think

In the past few years you’ve probably heard some version of the following, more than once: “Disruption is the new normal.” “Organizations need new ways to weather the storm.” “You have to be resilient to survive.” All these sentiments are true.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Elevating Your Business Through Customer Focus

Groove HQ

The new frontier of competition in developer markets was and remains customer service. If companies play their cards right, customers are ready to absorb a higher price just because they believe the brand and know that if anything happens – they will receive the best support their is. This is just one of the areas […] The post Elevating Your Business Through Customer Focus appeared first on Groove Blog.

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Find Products For Customers, Not Customers For Products

Customer Think

Seth Godin said, “Don’t find customers for your products, find products for your customers.” I’m a huge fan of this quote and have used it many times over because it summarizes nicely what I’ve preached over the years: solve problems for customers; do that, and your business will go far. What’s the Difference?

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The Evolution of Customer Loyalty Rewards—What Retailers Need to Know

Customer Think

In the rapidly evolving retail landscape, customer loyalty has emerged as a crucial factor determining the success and sustainability of businesses. For years, retailers have relied on traditional loyalty systems, offering points or discounts based on purchases to incentivize repeat buying behavior.

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Are you ready for marketing automation?

ACT

The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet, there are still plenty of businesses that aren’t taking advantage of this technology because they are unsure whether they are ready to automate their marketing processes. Are you ready for marketing automation?

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The Myth of the Silver Bullet: Unraveling Quick Fixes in Business

Customer Think

Listen to the podcast: “Colin, could you tell me the one thing that we need to do to improve our Customer Experience?” This question is one that many of my clients want to ask me. They don’t say that in so many words, but effectively, that’s what they were asking me to do.

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Are you ready for marketing automation?

ACT

The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet, there are still plenty of businesses that aren’t taking advantage of this technology because they are unsure whether they are ready to automate their marketing processes. Are you ready for marketing automation?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Building a Culture of Agility in CX and Marketing

Customer Think

Agility has become a cornerstone for success in the enterprise and a culture of agility within marketing and customer experience teams can significantly enhance an organization’s ability to adapt to market changes, meet customer needs more effectively, and foster continuous improvement and innovation.

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8 Ingredients To Cava’s Growth Plan That You Can Carry Away

Customer Think

Price and promotion might be the key proteins of retail operations, but make no mistake, there’s a lot to be learned from what’s inside a $13 pita wrap. The fast-casual chain Cava Group offers proof. The Washington, D.C.

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Customers Are in Charge

Customer Think

Today’s blog post is a part of a series that I will be sharing over the next couple of weeks related to what I learned at the Agilysys Inspire User Conference in Las Vegas, March 18-20, 2024.

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The Future of Banking: Embracing Automation with No-code and Low-code Solutions

Customer Think

The future of banking is being reshaped by the rapid integration of automation technologies. Banking institutions worldwide are recognizing the transformative power of automation to streamline processes, enhance customer experiences, and drive operational efficiency.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How To Automate Data Integration: Achieving Efficiency & Scalability

Customer Think

Automating data integration is a significant step businesses can take to improve efficiency, reduce errors, and enhance scalability. In the rapidly evolving digital era, having real-time data updates is crucial to remain competent. However, pairing the amassed data from disparate sources can be daunting and time-consuming without automated processes.