SBI Growth

JULY 18, 2024

Facing headwinds from inflation, rising wages, and decades-high interest rates, it has been a challenge for commercial leaders to realize their growth ambitions. The way forward doesn’t seem to be any easier: CEOs and CFOs must continue to tighten spending while still allowing for necessary growth investment, requiring full attention from growth leaders to make the right decisions now for growth in 2024 and beyond.

Profitability 126

Profitability Decision-making 126

The Center for Sales Strategy

JULY 18, 2024

What is the best response when asked, “Is the price negotiable?” Your first reaction might be to lower the price to close the deal. Interpreting their question as a request will result in lowering the price. Offering to lower the price, only to find they will continually ask for more. A better response is to demonstrate the value of your offering. Work with your prospects to help them better understand the value of your services, products, and deliverables.

Negotiation 111

Negotiation B2B Sales Meetings 111

Force Management

JULY 18, 2024

Consumption pricing is associated with some of the fastest-growing SaaS companies of the past few years, including Snowflake , Datadog , Zscaler , and MongoDB. The consumption-based pricing model is popular because it helps these types of companies manage costs and gives the customer more control and transparency in how much they’re billed. But if the customer doesn’t directly see the value of your solution, they may stagnate or even fall in their usage.

Management 90

Management Sales 90

Nutshell

JULY 18, 2024

This spring, Nutshell launched the following new features and improvements: New email sync controls Email Booster Nutshell forms spam prevention PeopleIQ Nutshell Notetaker Company hierarchy Nutshell Campaigns access permissions Multiple attendees for Scheduler meetings (For a full list of all Nutshell updates, head to our Product Updates page!) This summer, the Nutshell team is working hard to bring you new features that will make it even easier to stay connected with customers!

CRM 71

CRM Marketing Meetings Management 71

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Groove HQ

JULY 18, 2024

Providing great customer support is key to small business success. But answering the same questions day in and day out can take a toll, and pull focus away from other tasks. The good news is that over two-thirds of customers actually prefer to find answers on their own. A customer self service solution that’s efficient […] The post 8 Top Self Service Options for Customers (To Keep Them Coming Back) appeared first on Groove Blog.

Small Business 62

Small Business 62

NG Data

JULY 18, 2024

The importance of integrating emotion and technology in banking marketing to enhance ROI. Banks should focus on customers’ financial wellbeing, which includes confidence and reduced stress, beyond just budgeting. Key strategies involve maintaining consistency across channels, promoting digital adoption, and personalizing interactions. Educating customers on digital tools and ensuring high-quality conversations, especially for complex transactions, are essential for fostering strong customer rela

Banking 52

Banking Digitalization Marketing 52

NG Data

JULY 18, 2024

Common website pitfalls that can lead to significant financial losses and provides strategies to optimize website performance and increase conversions. The main issues highlighted include poor user interface, slow loading speeds, bad design practices, and ineffective use of data. The article emphasizes the importance of website optimization in terms of SEO, form functionality, and lead response time.

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Customer Think

JULY 18, 2024

New product is the first from innovation program, CallRail Labs

Innovation 58

Innovation 58

NG Data

JULY 18, 2024

Google’s 2024 search algorithm prioritizes content quality, user engagement, and mobile-first indexing. Consistently publishing high-quality, engaging content is essential for maintaining search rankings. The shift to a mobile-first index makes mobile-friendliness crucial. Keywords in meta titles remain important but with relaxed exact match requirements.

Publishing 52

Publishing Prioritization 52

NG Data

JULY 18, 2024

The Supreme Court has overturned the Chevron deference, a doctrine that allowed federal agencies to interpret ambiguous laws. This landmark ruling limits the power of agencies like the NCUA, EPA, and CFPB. The decision will reshape regulatory frameworks and potentially reduce the reach of these agencies in setting and enforcing rules. Credit union leaders anticipate a significant shift in regulatory oversight and are considering the implications for their operations and compliance strategies.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

NG Data

JULY 18, 2024

Google has recently introduced a feature that allows businesses to display social media posts directly on their Google Business Profiles (GBP). This enhancement aims to provide potential customers with a more comprehensive view of a business’s online activity and engagement. The new feature supports platforms such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube.

Media 52

Media 52

NG Data

JULY 18, 2024

Rebranding is set to be a significant trend in 2024, with companies adopting various strategies to stay relevant and appealing to modern consumers. The main drivers behind these rebranding efforts include evolving consumer preferences, technological advancements, and a focus on sustainability and transparency. Source The post Why marketers keep refreshing brands instead of betting on splashy ads appeared first on NGDATA.

Marketing 52

Marketing 52