Customer Think

JUNE 22, 2024

Complexity, overwhelm, lack of confidence, and perceptions of risk lengthen the buying process. Or stall it indefinitely. This is evident as the growth of “no decision” is surpassing that of won deals in B2B. The B2B buying process takes 6 months to 8 months—or longer, depending on complexity of solution.

B2B 80

B2B Digitalization Marketing 80

Flevy

JUNE 22, 2024

Strategic positioning and value differentiation are fundamental to an organization’s success. Traditional models like Porter’s Generic Strategies have paved the way, but new complexities require refined frameworks. Bowman’s Strategy Clock, designed by Cliff Bowman, offer a sophisticated take on strategic positioning that moves beyond cost leadership and differentiation, encompassing a broader range of competitive strategies.

Retail 52

Retail Digital Transformation Innovation Digitalization 52

Customer Think

JUNE 22, 2024

Gaining customer trust is more important than ever for marketers today. While businesses often focus on making money, creating loyal customers for long-term success is vital. Putting customer satisfaction at the center of your marketing plans can make a big difference.

Marketing 78

Marketing Digitalization 78

Flevy

JUNE 22, 2024

The Omnichannel Retail industry is revolutionizing the way customers interact with brands, blending online and offline channels to create a seamless shopping experience. This dynamic sector encompasses everything from brick-and-mortar stores and e-commerce platforms to social media and mobile apps, aiming to meet consumers wherever they are. Maintaining a robust value chain in this highly competitive and fast-evolving industry is crucial for delivering consistent and personalized customer experi

Retail 52

Retail Logistics Supply Chain Procurement 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Customer Think

JUNE 22, 2024

Given how hot the competition is, keeping customers coming back is arguably more important today than it’s ever been. Loyal customers mean repeat business and free marketing through word of mouth. Plus, keeping an existing customer is much easier than gaining a new one.

Marketing 52

Marketing 52