Fri.May 17, 2024

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4 Common Pitfalls of Marketing Campaign Models

SBI Growth

CMOs and their marketing teams utilize numerous resources and talent to ensure their campaigns perform well. But thorough preparation is just half the story: CMOs often struggle to drive the execution successfully, resulting in lesser impact and weaker ROI. With resources and strategic value at stake, avoiding common pitfalls while designing campaign models would go a long way in maximizing returns down the road.

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New Feature Spotlight: Journeys & Dashboard

FinListics Solutions

With Spring officially upon us, we wanted to let you know about one of our biggest updates in a long time.

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Key Account Management In Life Sciences

ProlifIQ

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space. Different health care systems, hospitals, and regional players in the space make understanding the different nuances and connections between people and businesses a challenge.

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Key Account Management In Life Sciences

ProlifIQ

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space. Different health care systems, hospitals, and regional players in the space make understanding the different nuances and connections between people and businesses a challenge.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.