Fri.May 17, 2024

article thumbnail

4 Common Pitfalls of Marketing Campaign Models

SBI Growth

CMOs and their marketing teams utilize numerous resources and talent to ensure their campaigns perform well. But thorough preparation is just half the story: CMOs often struggle to drive the execution successfully, resulting in lesser impact and weaker ROI. With resources and strategic value at stake, avoiding common pitfalls while designing campaign models would go a long way in maximizing returns down the road.

article thumbnail

Key Account Management In Life Sciences

ProlifIQ

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space. Different health care systems, hospitals, and regional players in the space make understanding the different nuances and connections between people and businesses a challenge.

article thumbnail

New Feature Spotlight: Journeys & Dashboard

FinListics Solutions

With Spring officially upon us, we wanted to let you know about one of our biggest updates in a long time.

52
article thumbnail

Key Account Management In Life Sciences

ProlifIQ

Core Facets Of Key Account Management In Life Sciences Managing relationships and building strategic plans to grow revenue across complex accounts is a part of day-today life for anybody in sales, marketing, or account management in the Life Sciences space. Different health care systems, hospitals, and regional players in the space make understanding the different nuances and connections between people and businesses a challenge.

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.