Wed.Jan 08, 2025

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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot Sales

Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. Youre left wondering where it all went wrong.

Sales 113
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Executive Sponsorship

Whetstone

A recent LinkedIn conversation brought to the forefront an issue I’ve been working on and writing about for quite some time. Executive sponsorship in Strategic Account Management (SAM) is critical to ensuring initiatives succeed. The discussion underscored a persistent challenge. While executive sponsors bring credibility, influence, and resources to SAM initiatives, their involvement is often unstructured, reactive, or misaligned with the SAM’s strategic role.

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Who Is Responsible for Strategy Development?

AchieveIt

Who in your organization is responsible for strategy development? If you need to think about the answer, read on. Imagine an environmental conservation nonprofit with an ambitious mission statement. Maybe its goal is to get local governments to reduce carbon emissions or restore degraded ecosystems. However, the nonprofit organization lacks a clear direction on how it will achieve its goals.

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How to Motivate Your Team and Increase Performance

The Center for Sales Strategy

Building a highly-talented sales team is one thing, but keeping them motivated and performing at their best is another. The most effective leaders understand that each individual they manage is unique. What motivates one team member may not always motivate another. With that in mind, here are five ways you can motivate the individuals on your team and boost performance.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.