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In today's dynamic commercial environment, accelerating the sales cycle is not just a goal but a necessity for thriving in a competitive market. The landscape has evolved, with buying behaviors becoming increasingly conservative and consensus requirements reaching new heights. The challenge? Many sellers find themselves poorly equipped to navigate these changes effectively.
“Who is your executive sponsor for this alliance?” I asked the alliance manager. “I’m not sure,” she replied. This alliance manager had already been looking after the particular alliance we were discussing for two years. Her response, that she was unsure about who the executive sponsor was, then went further downhill! In fact it turned out that she didn’t even know if there was an executive sponsor at all.
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